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Online Marketing

Marketing

Let Testimonials Do the Talking for You

Nobody tells your success stories better than your satisfied customers.
Starting a Business

Build Buzz With a Business Blog

Nine strategies for generating word-of-mouth publicity and marketing success
Growth Strategies

Top of the Heap

Here's how to be sure your franchise's website pops into the No. 1 spot in an online search.
Starting a Business

Coupons Get a Move On

Yowza!! matches merchants with customers on the go.
Marketing

Customize Your App

Where to go to create a mobile strategy that will set you apart
Growth Strategies

From Nay to Yay

What to do about bad reviews on customer feedback sites
Marketing

The Best Blog Spot

Creating a business blog may be a simple part of your online strategy, but how and where to host it?
Starting a Business

The Future Has Been Delivered to Your Mailbox

Dukky is merging the junk in the mail with social marketing and web technology--and creating a staggeringly effective marketing machine.
Starting a Business

He's Got the World on a String

A former Wall Street analyst spins his yo-yo passion into a million-dollar-plus business.
Marketing

Tips and Tools for Location-Based Marketing

A primer on personalizing and targeting your messages by location
Marketing

Are You Engaging or Interrupting?

Why joining online conversations isn't enough
Marketing

Combine Social Media and E-Mail Marketing

Follow these steps to extend the conversation and grow your audience.
Growth Strategies

Google Analytics

Is it (literally) a priceless tool for tracking and scrutinizing online traffic, or is it too complex for the average entrepreneur? Two readers offer their own analyses.
Marketing

What the Pros Use

A flurry of social media management tools has arrived to help you consolidate and keep track of your social media updates. Four social media experts weigh in on what they use and why.