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Online Marketing


Mobile App or Mobile Website?

Before you invest in mobile marketing consider your audience and the startup costs.

craigslist: 15 Years Later

Craig Newmark talks about how things have changed at the internet's oldest open marketplace--and how they haven't.

Facebook vs. Google

Which can better target your audience: the world's most popular social site or the search giant?

The Geolocation Revolution

We look at the trend, the apps and what it means to your privacy.

Seven Ways to Refresh Your Newsletter

It's time to revitalize your e-mail marketing campaigns--consider it spring cleaning.

Free--Yes, Free!--Marketing Resources

Give your campaigns a boost with these no-cost tools.

7 Ways to Make Pay-Per-Click Pay

Search engine marketing can be costly, get the most out of your efforts.

Are Location-based Ads a Coming Nightmare?

Marketers will love the targeted ads, but consumers might tire of the over-personalization.
Starting a Business

Turning Nightlife Into a Day Job

Justin Stearman's helping Southern California clubbers find the best places to party--and helping himself to some serious profits.

'Caller ID' for Your Website

New technologies let you target prospects with an engaged-marketing response--just beware privacy laws.

Viral Marketing for the Rest of Us

It doesn't take a big budget to create big-time buzz for your business.
How To

How to Make Money Online Without a Website

A pay-per-click affiliate program is a great way to leverage the keyword skills you already have.

11 Characteristics of Highly Influential Blogs

Copy the industry leaders and watch your follower base grow.

A Community of One's Own

Why social CRM may make more sense than Facebook