Online Marketing

Marketing

Do More with Less

New communications and PR tools offer marketers less costly (and equally effective) alternatives for building brand and product awareness
Marketing

Targeted E-Mail Marketing

Use list segmentation to target the right customers at the right time. Your bottom line will thank you.
Gail Goodman
Marketing

Make Search Engines Your Friends

Learn how to boost web traffic with this introduction to SEO copywriting basics.
Jon Rognerud
Marketing

10 Steps to Effective Copywriting

Don't waste your ad dollars with an over-the-top sales pitch. Well-written copy follows these simple guidelines.
Susan Gunelius
Marketing

A Marketer's Sharpest Tool: The Copywriting Outline

Your message will lose some of its power if you don't take the time to get organized upfront.
Susan Gunelius
Marketing

SEO: Essential to Survival

Companies that rely on the web for sales have two choices. Embrace SEO or don't embrace SEO. And one's not really a viable option.
Marketing

Unlock the Secrets of Successful Websites

Creating a great website and promoting your business via search engine optimization and social media websites can be done in 8 steps.
Jon Rognerud
Marketing

No Better Time for E-Mail Marketing

What do the best franchise owners know about online marketing that you need to know, too?
Gail Goodman
Marketing

Make Your Business the Next Economic Epidemic

Viral videos represent one way for small businesses to level the advertising playing field.
Marketing

Make Your New Site Social

It's never too early to integrate social networking into your website. In fact, the sooner, the better.
Marketing

Avoid the Pitfalls of Social Networking

An online presence is a great way to connect with people, but remember: Everything you write or say online can be found . . . and held against you.
Marketing

Take Your Video Viral

Potential viewers: millions. Potential cost: next to nothing. Online videos are worth a look.
Marketing

How to Advertise Now

Unsure what to cut and what to keep? This smart, 4-point checklist is your guide to recession-era advertising.
Kim T. Gordon
Marketing

Keep Your Eye on the Prize: Customers

If your customers don't give your marketing a warm welcome, its impact is lost. Here are 4 tips to help you avoid that fate.
Gail Goodman
Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

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