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Online Marketing

Marketing

Targeted E-Mail Marketing

Use list segmentation to target the right customers at the right time. Your bottom line will thank you.
Marketing

Make Search Engines Your Friends

Learn how to boost web traffic with this introduction to SEO copywriting basics.
Marketing

10 Steps to Effective Copywriting

Don't waste your ad dollars with an over-the-top sales pitch. Well-written copy follows these simple guidelines.
Marketing

A Marketer's Sharpest Tool: The Copywriting Outline

Your message will lose some of its power if you don't take the time to get organized upfront.
Marketing

SEO: Essential to Survival

Companies that rely on the web for sales have two choices. Embrace SEO or don't embrace SEO. And one's not really a viable option.
Marketing

Unlock the Secrets of Successful Websites

Creating a great website and promoting your business via search engine optimization and social media websites can be done in 8 steps.
Marketing

No Better Time for E-Mail Marketing

What do the best franchise owners know about online marketing that you need to know, too?
Marketing

Make Your Business the Next Economic Epidemic

Viral videos represent one way for small businesses to level the advertising playing field.
Marketing

Make Your New Site Social

It's never too early to integrate social networking into your website. In fact, the sooner, the better.
Marketing

Avoid the Pitfalls of Social Networking

An online presence is a great way to connect with people, but remember: Everything you write or say online can be found . . . and held against you.
Marketing

Take Your Video Viral

Potential viewers: millions. Potential cost: next to nothing. Online videos are worth a look.
Marketing

How to Advertise Now

Unsure what to cut and what to keep? This smart, 4-point checklist is your guide to recession-era advertising.
Marketing

Keep Your Eye on the Prize: Customers

If your customers don't give your marketing a warm welcome, its impact is lost. Here are 4 tips to help you avoid that fate.
Marketing

Shopping Comparison Engines Will Boost Sales

Get your products to the top of search-engine listings with the help of these portal sites.
Marketing

Cultivate Stronger Customer Bonds

4 ways to market effectively in a downturn and maximize customer feedback.