Online Marketing

Marketing

The Difference a Test Makes

5 steps for creating simple tests that improve e-mail marketing results.
Gail Goodman
Marketing

Make an Offer They Won't Refuse

Create special offers that get your readers to take action.
Gail Goodman
Marketing

Google's New Ad Format

Learn how advertisers and publishers can benefit from Google's new advertising model that aims to turn ads into action.
Marketing

Make the Most of Your Site's Sign-Up Experience

Use these 6 tips to improve your sign-up form and welcome letter.
Gail Goodman
Marketing

Becoming More Social

We demystify what social networking entails and how you can use it to your business's advantage.
Marketing

E-Mail Subject Lines: Beyond the Basics

Still having trouble with your e-mail marketing campaign? Use these expert subject line writing tricks to grab prospects' attention.
Gail Goodman
Marketing

Business Tricks from Presidential Campaigns

This time around, many candidates are taking their campaigns online in new ways. Find out how you can use their tactics to build brand loyalty and convert community interest into sales.
Marketing

It's Not Too Late to Get Your Business on MySpace

Feel like you're a bit behind the social networking trend? You can still make it work for your business with these simple steps.
Al Lautenslager
Marketing

Search Marketing 101

Learn the basics of an essential internet marketing strategy.
Marketing

Getting the Subject Line Right

5 tips for writing e-mail subject lines that'll get recipients to read on
Gail Goodman
Marketing

RSS Marketing Feed Frenzy

More e-tailers are marketing with RSS--and finding success.
Marketing

Videos and Blogging Make a Great Marketing Combo

Ignite a publicity wildfire on the web with a video blog.
Marketing

The Basics of Local Online Advertising

Need to drive more business to your door? Use our practical guide to rev up your local web strategy.
Marketing

The Power of Social Shopping Networks

Looking for ways to get people talking about your products? The new social shopping trend can help you build buzz.
Kim T. Gordon
Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

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