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Online Marketing

Website Optimization

5 Online Basics Your Business Needs to Survive

Want to build a reputation for modernity for your small business? These are the bare-minimum features you need.
Take It From The Pros

4 Steps for Creating an Online Path to Purchase

Turn your followers, impressions and engagements into sales using these social media tactics.
Take It From The Pros

5 Steps for Making Your Brand Identity More Consistent

Use these steps to get your branding identity back on course to projecting a clear and concise message.
Ask the Expert

3 Proven Ways to Grow Your Business Without a Lot of Money

You don't need deep pockets to get the word out about your small business. You just need to be creative.
Social Media Marketing

How to Get Social Media Influencers to Notice You

Get out of your comfort zone and engage with influencers on social media to spark organic growth.
Mobile Apps

3 Myths You Can't Afford to Believe About Start-Up Apps

Investing time, energy and money in these common 'truths' could lead to failure long before customers decide your fate in the app store.
Content Strategy

Creating Good Content Is Your Best Business Strategy

Because Google is user oriented, there is no guesswork about the future of web content. It has to be user oriented.
Ask the Expert

Have a Burning Business Question? Ask Our Marketing Pro Sujan Patel.

Data-driven marketer Sujan Patel is looking to take your questions on all thing marketing, including content marketing, branding and social-media campaigns.
Content Marketing

5 Ways to Take Your Content Marketing from Good to Great

The first step is to establish your customer persona, your customer's need.
Ready to Launch

7 Ways to Build Hype Months Before Your Business Launches

Have you heard about that new company? I don't know exactly what it is, but it's going to be amazing!
Marketing

5 Tiny PR Hacks to Boost Your Startup's Exposure

These PR hacks will work for you because they're not focused on you, they're focused on the journalists you're targeting.
Online Marketing

1 'Huge' Marketing Lesson From the 2 Dirtiest Words In the English Language

Clinton vs. Trump is a proving ground for any number of strategies online marketers can adopt to increase conversions.
Marketing

5 Harsh Truths About the Internet Marketing World

Don't be fooled by emotionally evocative content. Do your research before making an investment.
Online Marketing

A 6-Step Checklist to Get Your Online Business Ready for the Holiday Season

Waiting too long puts you at a severe disadvantage -- you need to be ready to capitalize on the increased traffic and the mindset of consumers during this period.