For a long time these four P's --product, pricing, placement and promotion -- were sufficient to explain the entirety of what marketers did, but marketing has changed a lot in recent years and suddenly these four categories don't tell the whole story.
Remarketing, targeted headlines and calls to action are strategies that will bring people back again and again.
Millennials hate talking on the phone but want a relationship with the companies they buy from. There's a lot to know about them.
Creating a one-to-one experience is the key to any omni-channel marketing approach. These four tips will help you jumpstart your own omni-channel marketing strategy.
With so much social media 'noise,' here are a few tips to ensure your images stand out on platforms.
Learn from these brands on what you need to do to have your marketing campaign stick with consumers.
When is a call to action appropriate? Make sure you know before tossing one into your marketing mix.
Content creation can get a bit out of hand, especially if you've made the brave decision to outsource some of the work. Trying to keep quality high, content on time and projects organized feels like a full-time job.
SEO, pay per click, content marketing and more: It's here, it's concise, it's proven.
Here are a few tips on how to create more shareable posts and campaigns.
Find everything you need for the best campaigns with this go-to list.
They techniques don't require a huge marketing budget. All you need is some time, some savvy, and the kind of focused and driven perspective that smart marketing requires.
Waiting too long puts you at a severe disadvantage -- you need to be ready to capitalize on the increased traffic and the mindset of consumers during this period.
Companies are looking to achieve the best results while still running lean and mean, and the industry awaits to see if one strategy will deliver a knockout punch.
Copyright © 2016 Entrepreneur Media, Inc. All rights reserved.
© 2016 Entrepreneur Media, Inc.