This newer method supercharges personalization, allowing marketers to deliver individual subscribers different content, all from a single email.
While most businesses know they need to do content marketing, many don't gain much traction.
While just about every social-networking platform now has its own fully integrated advertising system, Facebook still reigns supreme in terms of features, insights and audience
Here are three ways to bridge unexpected connections and innovative ideas, helping drive viral success.
Solid content marketing guides your blogging, social media, lead generation and even other facets of digital marketing such as pay-per-click ads and search-engine optimization.
John Lee Dumas hosts one of iTunes' top-ranked business podcasts, thanks in no small part to the interviews he's managed to score with big-name entrepreneurs.
Though the Internet is the largest market in human history, there are still no shortcuts to success.
If done correctly, product placement on social media can generate a lot of talk , which will hopefully lead to an increase in sales.
Here are some techniques that will help you target your consumers better and deliver more results from your retargeting campaigns.
For a long time these four P's --product, pricing, placement and promotion -- were sufficient to explain the entirety of what marketers did, but marketing has changed a lot in recent years and suddenly these four categories don't tell the whole story.
Remarketing, targeted headlines and calls to action are strategies that will bring people back again and again.
Millennials hate talking on the phone but want a relationship with the companies they buy from. There's a lot to know about them.
Creating a one-to-one experience is the key to any omni-channel marketing approach. These four tips will help you jumpstart your own omni-channel marketing strategy.
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© 2016 Entrepreneur Media, Inc.