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Online Marketing

Apps

6 Ways to Market Your Small Business Mobile App

Apps are as effective as their reach: no matter the quality of your product, it's the delivery that makes it successful.
Online Marketing

How to Turn Prospects into Customers with Your Landing Page

The 8 essential elements your landing page must have in order to up your conversion rate
Online Marketing

4 Exciting Ways Startups Can Exceed Their Targets in 2016

Sales automation! Podcasting! New advertising opportunities? Are you out there exploring yet?
Social Media Marketing

The Key to Startup Visibility: Let Customers Do the Work for You

Viral content, reviews and testimonials and loyalty programs all cut down your workload and costs, and that's a good thing, right?
Call to Action

How to Create a Compelling Call to Action

If your content doesn't include an irresistible call to action, you are leaving a lot of money on the table.
Small Businesses

It's 2016, But Nearly Half of U.S. Small Businesses Still Don't Have a Website

Cost and perceived irrelevance were the most common reasons for the lack of an online presence, according to a survey of more than 350 small businesses.
Online Marketing

What You Need to Know Before Hiring an Online Marketing Agency

Make sure you trust that your agency has your brand's best interest in mind.
Online Marketing

Why You Need a Stellar Landing Page to Convert Prospects

In the sales process, your landing page has much more power than your website to get people to buy from you. Find out why.
Sales Strategies

The 4 Stages of Every Relationship -- And Sales Funnel

These four stages that can make a huge difference in the way you seduce, sell, and seal the deal with your prospects and customers.
Inspiring Your Team

The Best Marketing Advice You've Never Received

Stop making a fetish of technology and start focusing on the people you need to hire to use it.
Facebook

Why Facebook Says Your Video Ads Should Be Silent

The social-media giant has new features and recommendations to help businesses make videos that can be watched without sound.
Google AdWords

4 Key Reasons Local Businesses Fail When Using Google AdWords

If you've tried Google AdWords and had little to no success, find out what you could have doing wrong.
Marketing

9 Steps for Sticking With Your Marketing Plan

Following these steps throughout the year will help you keep your marketing on track and your business growing.
Ecommerce

5 Essentials for Building a Lucrative Ecommerce Site

The business opportunities online are enormous but taking advantage of them is a painstaking process.
Content Marketing

6 Content Marketing Tips for Non-Sexy Industries

If you define your industry as 'boring,' here are some ways to spice up your marketing strategy and get noticed.