Solid content marketing guides your blogging, social media, lead generation and even other facets of digital marketing such as pay-per-click ads and search-engine optimization.
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John Lee Dumas hosts one of iTunes' top-ranked business podcasts, thanks in no small part to the interviews he's managed to score with big-name entrepreneurs.
A/B tests have become so ubiquitous that founders who don't frequently employ them have been subtly made to feel bad about themselves for having such a weak data-driven culture.
Though the Internet is the largest market in human history, there are still no shortcuts to success.
Social Media Marketing
If done correctly, product placement on social media can generate a lot of talk , which will hopefully lead to an increase in sales.
Here are some techniques that will help you target your consumers better and deliver more results from your retargeting campaigns.
For a long time these four P's --product, pricing, placement and promotion -- were sufficient to explain the entirety of what marketers did, but marketing has changed a lot in recent years and suddenly these four categories don't tell the whole story.
Remarketing, targeted headlines and calls to action are strategies that will bring people back again and again.
Millennials hate talking on the phone but want a relationship with the companies they buy from. There's a lot to know about them.
Creating a one-to-one experience is the key to any omni-channel marketing approach. These four tips will help you jumpstart your own omni-channel marketing strategy.
With so much social media 'noise,' here are a few tips to ensure your images stand out on platforms.
Learn from these brands on what you need to do to have your marketing campaign stick with consumers.
When is a call to action appropriate? Make sure you know before tossing one into your marketing mix.
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© 2017 Entrepreneur Media, Inc.