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Online Marketing

Sales Strategies

6 Ways to Stop Selling and Get More Customers Buying

Convincing customers that you are a leader rather than a pusher is now more important than ever.
Holiday Marketing

4 Tips for 4 Weeks of Holiday Campaigning

Let the countdown begin with these four ways to maximize end-of-year sales.
Finding Customers

12 Ways to Think Outside the Marketing Box and Reach More Customers Online

Find and convert more online customers by sharing free samples, hosting events and even riding the wave of someone else's audience.
Pay-Per-Click

4 Ways Advertising Agencies Can Protect Themselves From Click Fraud

When click fraud strikes, it runs rampant, devouring budgets and negatively impacting performance. Here's how to protect yourself.
Online Marketing

11 Marketing Tools Worth Trying in 2016

Want to grow your brand? These spiffy applications may do the trick.
Social Entrepreneurship

Meet Goodshop Sunday, the Event That's Trying to Squeeze Between Black Friday and Cyber Monday

The event gives consumers exclusive savings while also offering them a way to donate to charities of their choosing.
Online Marketing

16-Step Blueprint to Master Your Digital Marketing in 2016

Just as a great novel needs a readership in order to be successful, your business needs a stellar marketing plan.
SEO

5 Must-Use Google Analytics Strategies to Measure SEO Success

Going beyond just measuring keyword rankings allows marketing teams to showcase what really matters: how organic search brings revenue and profit to the business.
Marketing

6 Very Expensive Marketing Mistakes You Need to Avoid

Advertising is essential for business but has a big potential for backfiring.
Quizzes

How to Use Quizzes to Boost Your Marketing Strategy

Using quizzes as a part of your marketing strategy is one of the most underrated types of content that every marketer should be trying.
Online Marketing

4 Marketing Tips for Making Your Social Media Presence Stand Out on Mobile

Here are a few ways businesses can incorporate mobile marketing into a social-media strategy to reach new customers and deepen engagement with existing ones.
Content Marketing

3 Reasons Why Content Marketing Is the 'Only Marketing Left'

Maximize your use of blogs and curated content and be as good as gold.
Social Media

30 Days Worth of Social Media Hacks and Experiments

If you're curious for ways to grow your social media numbers, to have more success, to get more followers and more clicks, the best piece of advice is to keep trying new things.
Sales Strategies

4 Strategies for Equalizing Your Commercial and Consumer Bottom Lines

Here's how to get each sales channel to work in tandem with the other.