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Online Marketing

Small Businesses

It's 2016, But Nearly Half of U.S. Small Businesses Still Don't Have a Website

Cost and perceived irrelevance were the most common reasons for the lack of an online presence, according to a survey of more than 350 small businesses.
Online Marketing

What You Need to Know Before Hiring an Online Marketing Agency

Make sure you trust that your agency has your brand's best interest in mind.
Online Marketing

Why You Need a Stellar Landing Page to Convert Prospects

In the sales process, your landing page has much more power than your website to get people to buy from you. Find out why.
Sales Strategies

The 4 Stages of Every Relationship -- And Sales Funnel

These four stages that can make a huge difference in the way you seduce, sell, and seal the deal with your prospects and customers.
Marketing

The Best Marketing Advice You've Never Received

Stop making a fetish of technology and start focusing on the people you need to hire to use it.
Facebook

Why Facebook Says Your Video Ads Should Be Silent

The social-media giant has new features and recommendations to help businesses make videos that can be watched without sound.
Google AdWords

4 Key Reasons Local Businesses Fail When Using Google AdWords

If you've tried Google AdWords and had little to no success, find out what you could have doing wrong.
Marketing

9 Steps for Sticking With Your Marketing Plan

Following these steps throughout the year will help you keep your marketing on track and your business growing.
Ecommerce

5 Essentials for Building a Lucrative Ecommerce Site

The business opportunities online are enormous but taking advantage of them is a painstaking process.
Content Marketing

6 Content Marketing Tips for Non-Sexy Industries

If you define your industry as 'boring,' here are some ways to spice up your marketing strategy and get noticed.
Online Marketing

You Won't Grow Your Business Relying on These 3 Marketing Myths

There are millions of people spending billions of dollars online but you still earn customers just one at a time.
Big Data

4 Ways a 'Data-Driven' Approach Anticipates Buyer Behavior

Aren't you glad we don't have to rely solely on focus groups and surveys anymore?
Ask the Expert

Have a Burning Business Question? Ask Our Branding Expert: Laura Ries.

Laura Ries is looking to take your questions on branding, positioning, design and marketing.
Crowdfunding

How to Use Crowdfunding to Generate Major PR Buzz

Check out these five examples of startups that leveraged campaigns for news stories, and tips so you can do the same.
Brick and Mortar

How to Market Brick and Mortar to the Web

Here are six features that will make your brick-and-mortar website a marketing machine.