Although the ways through which we share stories these days have advanced technologically, the underlying principles haven't changed.
Research shows how even an average 3-star rating for your business can hurt your bottom line.
Take It From The Pros
People tend to buy from those they trust, and by focusing on creating a personal relationship with your customers, you'll sidestep the widespread culture of distrust.
Don't just promote your product. Find, shape and market your core values to stand out from the crowd.
The key to cost-effective marketing that still makes a big impact is to focus on high-return activities.
Here are a few pointers on how to engage with Instagram influencers and how to make them work with you on fair terms.
When it comes down to it, consumers still derive tangible benefits from email, and marketers still get a real payback.
To compete and stay relevant, retailers need to get creative, innovative and aggressive this season.
Do you love a good puzzle and know how to tell a great story? Then online marketing may be for you.
From T.O.F.U. to amplification and applause, here are a few marketing techniques you need to know about.
Are you familiar with the 3 Ms? They should be the centerpiece of your marketing efforts.
You need to give yourself quick wins with an automated strategy and a checklist.
Social-media marketing is a tough discipline to master, because it makes two demands of marketers that seem to contradict each other.
Research shows there are inherited differences between the way men and women think, perceive and remember information.
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