Online Marketing

Content Strategy

How to Promote Every Piece of Content You Create in Less Than an Hour

You need to give yourself quick wins with an automated strategy and a checklist.
Social Media

How to Make Both Spontaneity and Planned Posts Work on Social Media

Social-media marketing is a tough discipline to master, because it makes two demands of marketers that seem to contradict each other.
Psychology

Don't Underestimate Sex When It Comes to Designing Your Website

Research shows there are inherited differences between the way men and women think, perceive and remember information.
Online Marketing

The Popularity of Visual Content Will Only Increase, So You Must Be Prepared

Entrepreneurs that are refusing to get on board with this new frontier will almost certainly miss out.
Video

5 Reasons Businesses Should Focus on Creating Video Content

While text content will always have a place, stats show that more and more traffic volume is driven by video.
Online Marketing

Why Dynamic Content Will Deliver for the Marketing Industry

This newer method supercharges personalization, allowing marketers to deliver individual subscribers different content, all from a single email.
Content Marketing

Amplify Your Content-Marketing Results by Using These 4 Simple Tips

While most businesses know they need to do content marketing, many don't gain much traction.
Facebook Marketing

5 Tips on Creating a Killer Facebook Ad Campaign

While just about every social-networking platform now has its own fully integrated advertising system, Facebook still reigns supreme in terms of features, insights and audience
Viral Marketing

How Tapping Emotional Hot Buttons Can Make Your Content Go Viral

Here are three ways to bridge unexpected connections and innovative ideas, helping drive viral success.
Content Marketing

How the Experts Scale Their Content Strategies

Solid content marketing guides your blogging, social media, lead generation and even other facets of digital marketing such as pay-per-click ads and search-engine optimization.
Take It From The Pros

4 Strategies the 'Entrepreneur on Fire' Used to Build a $250K a Month Podcast

John Lee Dumas hosts one of iTunes' top-ranked business podcasts, thanks in no small part to the interviews he's managed to score with big-name entrepreneurs.
A/B Testing

The Case Against A/B Testing at Early-Stage Startups

A/B tests have become so ubiquitous that founders who don't frequently employ them have been subtly made to feel bad about themselves for having such a weak data-driven culture.
Internet Marketing

5 Reasons Your Online Business Isn't Growing

Though the Internet is the largest market in human history, there are still no shortcuts to success.
Social Media Marketing

3 Tips for Promoting Your Products on Social Media

If done correctly, product placement on social media can generate a lot of talk , which will hopefully lead to an increase in sales.
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