Online Marketing

Marketing

Why Publishing Is the Fifth "P" of Marketing

For a long time these four P's --product, pricing, placement and promotion -- were sufficient to explain the entirety of what marketers did, but marketing has changed a lot in recent years and suddenl...
Online Marketing

4 Tips for Making Social Visitors Regular Users

Remarketing, targeted headlines and calls to action are strategies that will bring people back again and again.
Millennials

9 Things You Need to Know to Give Millennials Great Customer Service

Millennials hate talking on the phone but want a relationship with the companies they buy from. There's a lot to know about them.
Marketing

What You Need To Know About Omni-Channel Marketing

Creating a one-to-one experience is the key to any omni-channel marketing approach. These four tips will help you jumpstart your own omni-channel marketing strategy.
Visualization

3 Ways to Use Visuals on Social Media to Grab Users' Attention

With so much social media 'noise,' here are a few tips to ensure your images stand out on platforms.
Marketing

5 of the Cleverest Marketing Campaigns in Recent Times

Learn from these brands on what you need to do to have your marketing campaign stick with consumers.
Marketing Strategies

3 Questions Behind Effective 'Calls to Action' That Drive Conversions

When is a call to action appropriate? Make sure you know before tossing one into your marketing mix.
Inspiring Your Team

The 5 Ws of Outsourcing Your Company's Content Creation

Content creation can get a bit out of hand, especially if you've made the brave decision to outsource some of the work. Trying to keep quality high, content on time and projects organized feels like a...
Online Marketing

15 One-Sentence Chunks of Online Marketing Advice You Can Use Today

SEO, pay per click, content marketing and more: It's here, it's concise, it's proven.
Facebook Marketing

3 Simple Ways to Get More Shares on Facebook

Here are a few tips on how to create more shareable posts and campaigns.
Content Marketing

The 5 Ultimate Content-Marketing Tools

Find everything you need for the best campaigns with this go-to list.
Marketing

23 Marketing Tactics That Cost Time, Not Money

They techniques don't require a huge marketing budget. All you need is some time, some savvy, and the kind of focused and driven perspective that smart marketing requires.
Online Marketing

3 Questions to Ask When Deciding Between Content Marketing and Native Advertising

Companies are looking to achieve the best results while still running lean and mean, and the industry awaits to see if one strategy will deliver a knockout punch.
Pinterest

How You Can Generate Results From Promoted Pins on Pinterest

Pinterest's devoted users and ability to manufacture intent have made it a great way to drive valuable traffic to your site.
Content Marketing

5 Reasons Why Tech Is the Midas Touch of Content Marketing

Technology's influence spans companies and industries -- and it continues to change and revolutionize everything it touches, including content marketing.
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