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Online Marketing

Fads

Dissecting a Fad: How the Slinky, Mr. Potato Head and Pet Rock Became Crazy Popular

These iconic toys were conceived of by individual inventors and subsequently adored by kids everywhere.
Marketing

Don't Copy. Be Different. And Your Marketing Will Win.

Marketers tend to ruin everything by swarming in and forcing creative ideas into boring conformity. Here are three ways you can overcome that.
Online Marketing

5 Tips for Digital Marketing Success

Digital marketers fail when they don't follow these golden rules.
YouTube

7 YouTube Channels Crushing It That You Can Learn From

Pranksters? Supplement sellers? Instagram satirists? What do you have in common with these people?
Reputation Management

Why Online Reputation Management Is Like Brushing Your Teeth

You don't wait until your teeth are rotting and gross before you clean them, do you? Don't wait until your online reputation is a mess either before you decide to take care of it.
Mobile Marketing

4 Mobile-Marketing Trends to Watch in 2016

As devices and technologies change, so will our marketing methods.
Instagram

4 Ways to Integrate Instagram Ads Into Your Marketing

Now that the much-anticipated Instagram ads are here, it's time to use them wisely.
Social Media Marketing

4 'Furious' Entrepreneurial Lessons I Learned From a YouTube Celebrity Named Pete

What lessons can a competitive eater and bodybuilder offer entrepreneurs? You'd be surprised.
Pitching

7 Things Reporters Wish PR Pros Would Do

With the holiday season in full swing, here are a few pitching behaviors on reporters' wish lists.
Online Business

5 Steps to Start an Online Business and Living a Much Better Life

A job defines where and how you will live. An online business allows you to live where and how you want.
Online Marketing

50 Online Marketing Influencers to Watch

Which experts stand out and have proven themselves to be leading authority figures?
Online Marketing

'Like' is More than a Button: 3 Must-Have Ingredients for Your About Page

Here are what four companies have successfully done on their About pages. You might want to follow their example.
Sales Strategies

6 Ways to Stop Selling and Get More Customers Buying

Convincing customers that you are a leader rather than a pusher is now more important than ever.
Holiday Marketing

4 Tips for 4 Weeks of Holiday Campaigning

Let the countdown begin with these four ways to maximize end-of-year sales.
Finding Customers

12 Ways to Think Outside the Marketing Box and Reach More Customers Online

Find and convert more online customers by sharing free samples, hosting events and even riding the wave of someone else's audience.