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Online Marketing

Sales

Still Feeling Like Willy Loman? Here's How to Prevent Your Death as a Salesperson in a Digital World.

Asking yourself these five questions will help you stay relevant in this modern age of sales and marketing.
Infographics

Which Country Spends the Most Online? (Infographic)

Consumers are buying more online than ever before. Here's a breakdown of what ecommerce spending looks like across the globe.
Marketing

To Avoid Sales Hell Repent the 7 Deadly Sins of Customer Engagement

It's a slippery slope to marketing perdition when you don't give customers the attention your data makes possible.
Word of Mouth

5 Ways to Maximize Word-of-Mouth Marketing

The old-fashioned method can still be the most effective in today's tech-heavy world.
Online Marketing

7 Strategies This Loud Digital Marketer Used to Reach More Than 300,000 Subscribers

Derek Halpern went from running a celebrity gossip site to becoming a famous name among marketers with Social Triggers.
Ecommerce

The 4 Elements of a Winning Ecommerce Ad Strategy

The Internet has opened vast retailing opportunities but advertising remains a mix of data and intuition.
Website Design

How to Test Different Versions of Your Website in 6 Easy Steps (Infographic)

Don't worry. It's not as technical as you might think. This quick guide will get you up and A/B testing in no time.
Marketing

There Is Nothing Virtual About Building Relationships on Social Media

Social media is such an astounding innovation that we forget people still connect with people, not with personas.
Ecommerce

6 Tactics to Generate More Revenue From Increased Holiday Website Traffic

Ecommerce quickly becoming the norm is a golden opportunity for businesses to have a successful holiday season and a strong end to Q4 of 2015.
Online Marketing

Engage People With Interactive Content With These 7 Cost-Effective Strategies

Although the ways through which we share stories these days have advanced technologically, the underlying principles haven't changed.
Reputation Management

Star Ratings Matter Just as Much as (If Not More Than) Online Reviews

Research shows how even an average 3-star rating for your business can hurt your bottom line.
Video

3 Ways to Use Videos to Get Personal and Score More Business

People tend to buy from those they trust, and by focusing on creating a personal relationship with your customers, you'll sidestep the widespread culture of distrust.
Core Values

Become the Lone Wolf: 3 Ways to Separate Your Startup From the Pack

Don't just promote your product. Find, shape and market your core values to stand out from the crowd.
Marketing

The Best Way to Spend $1,000 Marketing Your Business

The key to cost-effective marketing that still makes a big impact is to focus on high-return activities.
Instagram

The 9 Things to Consider When Working With Instagrammers

Here are a few pointers on how to engage with Instagram influencers and how to make them work with you on fair terms.