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Online Marketing

Website Design

How to Test Different Versions of Your Website in 6 Easy Steps (Infographic)

Don't worry. It's not as technical as you might think. This quick guide will get you up and A/B testing in no time.
Marketing

There Is Nothing Virtual About Building Relationships on Social Media

Social media is such an astounding innovation that we forget people still connect with people, not with personas.
Ecommerce

6 Tactics to Generate More Revenue From Increased Holiday Website Traffic

Ecommerce quickly becoming the norm is a golden opportunity for businesses to have a successful holiday season and a strong end to Q4 of 2015.
Online Marketing

Engage People With Interactive Content With These 7 Cost-Effective Strategies

Although the ways through which we share stories these days have advanced technologically, the underlying principles haven't changed.
Reputation Management

Star Ratings Matter Just as Much as (If Not More Than) Online Reviews

Research shows how even an average 3-star rating for your business can hurt your bottom line.
Video

3 Ways to Use Videos to Get Personal and Score More Business

People tend to buy from those they trust, and by focusing on creating a personal relationship with your customers, you'll sidestep the widespread culture of distrust.
Core Values

Become the Lone Wolf: 3 Ways to Separate Your Startup From the Pack

Don't just promote your product. Find, shape and market your core values to stand out from the crowd.
Marketing

The Best Way to Spend $1,000 Marketing Your Business

The key to cost-effective marketing that still makes a big impact is to focus on high-return activities.
Instagram

The 9 Things to Consider When Working With Instagrammers

Here are a few pointers on how to engage with Instagram influencers and how to make them work with you on fair terms.
Email Marketing

7 Statistics That Prove Email Marketing Isn't Dead

When it comes down to it, consumers still derive tangible benefits from email, and marketers still get a real payback.
Retail Businesses

3 Holiday Retail Trends Entrepreneurs Need to Consider

To compete and stay relevant, retailers need to get creative, innovative and aggressive this season.
Online Marketing

The 10 Traits of Successful Online Marketers

Do you love a good puzzle and know how to tell a great story? Then online marketing may be for you.
Marketing

10 Buzzworthy Marketing Strategies Worth Explaining

From T.O.F.U. to amplification and applause, here are a few marketing techniques you need to know about.
Online Marketing

Amending Your Marketing Strategy to More Effectively Reach a Changing America

Are you familiar with the 3 Ms? They should be the centerpiece of your marketing efforts.
Content Strategy

How to Promote Every Piece of Content You Create in Less Than an Hour

You need to give yourself quick wins with an automated strategy and a checklist.