Online Marketing

4 Critical Things Every Business Must Know About Mobile Marketing
Online Marketing

4 Critical Things Every Business Must Know About Mobile Marketing

Almost every customer has is a cell phone. Make mobile a part of your marketing mix to find your customers wherever they are.
Mitch Meyerson
Want Digital Marketing to Work For You? Integrate Some Analog Thinking.
Online Marketing

Want Digital Marketing to Work For You? Integrate Some Analog Thinking.

Remember direct mail? It's baacck! And it's a great complement to your online efforts.
Renee Yeager
Decoding Big Data for Business Growth (Infographic)
Big Data

Decoding Big Data for Business Growth (Infographic)

If all you do is gather data, you'll be left behind competitors who are harnessing this wealth of information more effectively.
Eric Siu
When It Comes to Content Marketing, You Should Absolutely Double Down on Facebook
Facebook

When It Comes to Content Marketing, You Should Absolutely Double Down on Facebook

The big blue social network is the key marketing platform for the foreseeable future.
Brian Honigman
One Direct-to-Consumer Company's Secrets to Success
Online Sales

One Direct-to-Consumer Company's Secrets to Success

Luxury handbag maker Dagne Dover has seen more than $1 million in direct-to-consumer sales through its online store.
Michelle Goodman
Serve Your Customers Custom Content With These 5 Steps
Content Marketing

Serve Your Customers Custom Content With These 5 Steps

Brands need shift their focus from broadcasting static stories to delivering personalized material.
Aaron Agius
Feeling the Sting of Recent Rotten Reviews on Yelp?
Online Reviews

Feeling the Sting of Recent Rotten Reviews on Yelp?

Here are four strategies for how to turn things around.
Brian Moran
From Meerkat to Riff: 5 New Ways to Market Your Brand
Marketing

From Meerkat to Riff: 5 New Ways to Market Your Brand

A look at the latest tools for your marketing kit.
Ann Handley
3 Ways to Increase Your Brand Following
Take It From The Pros

3 Ways to Increase Your Brand Following

Having a significant number of fans as well as positive feedback and interaction from current consumers, prospective buyers viewing social media sites can be reassured that the product or service the business provides is trustworthy.
Which Social Media Sites Make Sense for Your Business? Here's How to Decide.
Online Marketing

Which Social Media Sites Make Sense for Your Business? Here's How to Decide.

If you're confused by your marketing options when it comes to social media, use this quick guide to get started now.
Mitch Meyerson
The 4 Essentials of the Most Read Content
Content Marketing

The 4 Essentials of the Most Read Content

With so much to contend with nowadays, be sure to follow these four tips to make sure eyeballs are directed your way.
Peter Gasca
Creating Insight-Driven Experiences to Build Brands
Experimental marketing strategies

Creating Insight-Driven Experiences to Build Brands

What does your audience really want? That's what you need to find out.
Gabrey Means & Cassie Hughes
7 Things You Need to Know About SEO to Remain Relevant in 2015
SEO

7 Things You Need to Know About SEO to Remain Relevant in 2015

If you ignore these concepts, you risk finding yourself plagued with penalties and poor rankings.
Aaron Agius
22 Industries That Are Cashing in on Mobile Marketing (Infographic)
Mobile Marketing

22 Industries That Are Cashing in on Mobile Marketing (Infographic)

Our phone screens have become the main pinboards for our 'favorites' as we mobilize our lives.
Jana Barrett
Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

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