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Online Marketing

Content Marketing

Cutting Through the Noise: A Guide to Messaging in an Age of Marketing Saturation

Five tips to getting your message to penetrate the barriers of people's everyday lives.
Quora

Beginner's Guide to Quora: The Most Helpful Uses for Marketers

From content ideas to establishing authority to content creation and so much more, Quora has a lot to offer -- even by spending just a few minutes there each day.
Online Marketing

Unbundled Software and the Golden Age of Marketing

The solutions to marketing dilemmas promised by the all-in-one software of decades past are finally here, but they aren't all-in-one.
Content Marketing

5 Ways to Convert Casual Blog Readers Into Social Advocates

Growing a blog can be frustrating in the beginning. You need others to spread the word for you.
Email Marketing

5 Proven Ways to Conduct Email Marketing Campaigns

There are emails that everyone dreads and others that customers get excited about seeing. What's the difference and how to you get your brand to be the one that builds anticipation?
Marketing

To See Results, Entrepreneurs Must Choose the Right Marketing Metrics

For marketing to be effective, businesses need to befriend data and ensure they are measuring the right metrics for their business.
Branding

How to Keep It Real in the Digital Age

Websites and apps should offer more than a price and a pitch. For small businesses, the simplest way to maintain authenticity is to treat your digital brand like you do your storefront.
Online Marketing

The Holy Grail of Startup Marketing: Search, Social and Content

You need to be active on all three fronts to drive traffic to your website and increase sales.
Online Marketing

3 Ways Customer Data Allows for Pinpoint Marketing

Tracking where potential customers have been online makes for exquisitely targeted advertising.
Ask the Expert

Here Is How to Boost Your Social-Media Following

It takes a matrix of methods and a continuous commitment to create, establish, build and maintain a social-media presence and following.
Social Media

15 New Social-Media Templates to Save You Even More Time With Your Marketing

Imagine having a quick and fast way to get up to speed with social media or to get your work done in less time. You can -- with the right set of tools.
Ask the Expert

How to Do PR on the Cheap

The digital world has opened up a whole new world of marketing when you have a shoestring budget.
Luxury Retail

Tap Into the Growing Luxury Market By Understanding the Buyers

People who can easily afford full price look just as hard for a deal as those who can't.
Marketing

5 Attributes the Modern Marketer Must Possess

Gone are the days of calling a marketing campaign successful, because it looked good and sales rose that quarter.
Presidential Elections

2016 Presidential Candidates Placing Emphasis on New Marketing Techniques

Candidates from both parties believe the road to the oval office is paved with new technologies.