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Online Marketing

Photography

10 Apps to Make Your Photographs Look So Much Better

Here are the tools you need to take and share a truly stunning shot.
Online Business

The 5 Basics for Building an Online Business That Actually Makes Money

It costs little to launch an online business but many lack a plan to earn back even that investment.
Online Marketing

Why We Click: The Simple Psychology Behind Calls to Action

4 ways marketers can tap into the human brain to drive customer action.
Social Media

'Get Social,' and Promote Your Company at the Same Time

Word of mouth, social media and personal contacts should all be part of your promotional mix.
Pinterest

We Tried All the Best Pinterest Marketing Tips. Here's What Worked.

What you need to know about improving your marketing efforts on the photo-sharing site.
Social Media

5 Ways Brands Can Use Periscope and Meerkat

As live streaming gains favor, PR and marketing pros can reap the benefits. Here are a few ideas.
PPC

How to Distribute Your Marketing Budget Between SEO and PPC

Depending on your industry and the age of your company will help determine how much to spend on organic reach vs. paid search.
Online Marketing

4 Critical Things Every Business Must Know About Mobile Marketing

Almost every customer has is a cell phone. Make mobile a part of your marketing mix to find your customers wherever they are.
Online Marketing

Want Digital Marketing to Work For You? Integrate Some Analog Thinking.

Remember direct mail? It's baacck! And it's a great complement to your online efforts.
Big Data

Decoding Big Data for Business Growth (Infographic)

If all you do is gather data, you'll be left behind competitors who are harnessing this wealth of information more effectively.
Facebook

When It Comes to Content Marketing, You Should Absolutely Double Down on Facebook

The big blue social network is the key marketing platform for the foreseeable future.
Online Sales

One Direct-to-Consumer Company's Secrets to Success

Luxury handbag maker Dagne Dover has seen more than $1 million in direct-to-consumer sales through its online store.
Content Marketing

Serve Your Customers Custom Content With These 5 Steps

Brands need shift their focus from broadcasting static stories to delivering personalized material.
Online Reviews

Feeling the Sting of Recent Rotten Reviews on Yelp?

Here are four strategies for how to turn things around.
Marketing

From Meerkat to Riff: 5 New Ways to Market Your Brand

A look at the latest tools for your marketing kit.