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Online Marketing

Retailers

Sam's Club Adds New Services for Small-Business Owners

The retailer is now offering digital marketing, payment processing and loans to the 600,000 business members who shop its stores and website each week.
Email

40 Email Subject Lines Research Shows Your Subscribers Can't Resist

Email is a highly effective online marketing tool, if the recipient opens and reads it. The subject line makes all the difference.
Mobile Apps

Write an App Store Description That Excites With These 5 Tips

Here are a few tips that will help you write a description for your mobile app that has the potential to hook users into downloading.
Social Media Marketing

4 Do's and 4 Don'ts for Businesses Using Social Media

If you want to guarantee a more effective strategy, follow these tactics and avoid ones that will do more harm.
Marketing

Make Wellness the True Aim of Your Marketing

The true aim of marketing is not to sell stuff, but rather to create balance and wellness for people.
Facebook Marketing

4 Ways to Ensure Facebook Inbound Marketing Works for Your Company

With Facebook being a huge player in the online world, you better have your marketing strategy down pat. Otherwise, it is a waste of time and money.
Marketing

Your Marketing Is Chasing Customers Away! Here's Why.

Follow these 3 rules to get back on track -- and possibly recover some of your clients.
Starting a Business

Couch to 5K? No Way. To Get Traction for Your Startup, Get Out There.

Four entrepreneurs tell how they experimented with different marketing techniques to find their first customers.
Google

Is Your Site Mobile Ready for Google's Big Algorithm Change? (Infographic)

Mobile-friendly websites will be more important than ever for business searchability.
Online Marketing

The 4 Pillars of Stellar Video Marketing

Online video is now a must-have part of your marketing strategy. Find out how to win in a world gone video.
Video Marketing

How You Can Take Advantage of the Online Video Trend

Online video never stopped being a legitimate marketing tool. Here are two things your startup should do.
Ready for Anything

10 Things Your Website Needs If You Want to Attract the Wealthy Customer

A look at how to turn your website into an effective marketing tool for your business.
Online Marketing

6 Creative Ways to Integrate Social Media and Email Marketing

Few people make buying decisions anymore based on information from a single medium.
Email

Opportunity Everywhere: Why and How You Should Cold Email Everyone

Using this method has gotten me on the phone with celebrities and landed me as a contributor to this website.
Social Media Marketing

5 Social Media Marketing Metrics You Should Be Tracking

Social media can be an extraordinarily effective marketing medium, but it can also be a tremendous time sink for brands that focus on the wrong priorities.