You don't need to be a social-media expert to be an effective marketer on the platform.
Between customer impatience and the ease of comparing prices, getting customers to convert is a constant challenge
Reaching out to too wide of an audience dilutes your advertising message and diminishes its effectiveness.
When it comes to boosting sales, often salespeople and the marketing team are focusing their resources on the wrong strategy.
Ebooks are extremely valuable and effective tools for marketers as they position brands as thought leaders and allow audiences to engage with products and offerings through different lenses.
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Bucking the trend of companies eager for ever-more obscene, gut-wrenching video clips to win viewers online, Clif Bar says, 'We no longer feel good about benefitting from the amount of risk certain athletes are taking.'
Strategies are always evolving, so get a head start on next year by diving into these shifts.
With Thanksgiving and the holiday shopping season quickly approaching, retailers and marketers must establish a game plan for arguably the two biggest shopping days of the year.
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Compelling web copy is important in creating a hook to persuade people to buy, but it is better to create an experience for people coming to your site that totally transcends the transaction.
Once you've done the work to build a following, it only takes imagination to dream up new ways to capitalize.
The amazing technology at everyone's fingertips has not changed the fundamentals of success.
Local SEO is a highly targeted, niche strategy that every entrepreneur can -- and should -- be thinking about.
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Peter Friedman ran social media for Apple before it was even called social media. Here's his top social-media secret for building buzz around your brand.
From an explosion in video to brands embracing micro-content, 2014 was a busy year for marketers.
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© 2017 Entrepreneur Media, Inc.