In a survey, executives said they want content from brands that is transparent, useful and selfless.
Many entrepreneurs make the mistake of pushing out short campaigns rather than sticking to a consistent strategy year-round.
More specifically, will a call-to-action button that is red boost conversions?
Video is now a vital market tool. Here's how entrepreneurs can take advantage.
To succeed in today's world, mobile advertising needs to be at the core of marketing campaign planning.
These affordable options can level the playing field with ads, intelligence, big data, apps and email marketing.
To succeed with email marketing, you need to align your thinking to acquiring, nurturing and engaging leads.
You don't need to be a social-media expert to be an effective marketer on the platform.
Between customer impatience and the ease of comparing prices, getting customers to convert is a constant challenge
Reaching out to too wide of an audience dilutes your advertising message and diminishes its effectiveness.
When it comes to boosting sales, often salespeople and the marketing team are focusing their resources on the wrong strategy.
Ebooks are extremely valuable and effective tools for marketers as they position brands as thought leaders and allow audiences to engage with products and offerings through different lenses.
Take It From The Pros
Bucking the trend of companies eager for ever-more obscene, gut-wrenching video clips to win viewers online, Clif Bar says, 'We no longer feel good about benefitting from the amount of risk certain athletes are taking.'
Strategies are always evolving, so get a head start on next year by diving into these shifts.
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© 2017 Entrepreneur Media, Inc.