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Online Marketing

Google AdWords

7 Common Mistakes Companies Make With Google AdWords

If your initial campaigns have produced lackluster results, read through this list to improve your return on investment.
Branding

Make Customers Fall in Love With Your Brand

By building on mutual understanding, a brand and its customers can move into more serious, long-term relationships that benefit both parties
Influencers

Why Influencer Marketing Pays Off for Small Businesses

Harness word-of-mouth from influential people in a cost-effective campaign.
Email Marketing

The 5 Mistakes That Will Land Your Email in the Spam Folder

Email providers and readers are raising the standards for what content makes it into the inbox and what lands in the junk pile.
Online Marketing

The 5 Qualities That Make an Image Shareable

Images are more likely to gain attention, entice your community to take action and inspire brand advocacy if they accomplish one or more of five key goals.
Instagram

The Best Ways to Pump Up Your Instagram Strategy (Infographic)

Making little changes to your posts, such as adding a description or hashtags, can bump up users' engagement with your brand. Give these tactics a try.
Digital Marketing

3 Things Entrepreneurs Must Learn About Digital Marketing and PR

Running a lean startup doesn't mean ignoring the essentials of promotion in the online age.
Content Strategy

4 Ways to Streamline High-Quality Content Creation

When you're in a bind to create a high-quality blog post that generates brand awareness, educates your potential audience and draws in qualified leads, follow these tips.
Online Marketing

3 Easy Hacks That Bring the Power of Google Analytics and Salesforce to Your Online Marketing

What happens when you take two of the top online platforms in the industry and allow them to play together nicely?
Word of Mouth

How to Get Influencers to Drive Your Word-of-Mouth Marketing Campaign

Finding the right influencers can help a brand increase sales, drive growth and inspire long-term customer loyalty.
Online Marketing

5 Steps for Increasing Conversions on Your Website

Turn looky-loos into shoppers with these smart tips.
Online Writing

The Elements of a Good Headline (Infographic)

From email to social media to SEO and beyond, great headlines are essential for business.
Email Newsletters

Why You Need a Newsletter and How You Can Grow Your List (Infographic)

Despite the proliferation of social-media sites, nothing can give you more exposure than a newsletter.
Online Marketing

The Key Elements of Killer Content Marketing

Find out what critical factors you need to take into account before you start.
Google Analytics

5 Keys to Unlocking the Power of Google Analytics

The volume of raw data available with Google Analytics is daunting, until you learn a few essential concepts.