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Online Marketing

Email Marketing

6 Email-Marketing Techniques That Boost Click-Through Rates

How you can entice your customers to click through while encouraging them to share information for a greater return on your advertising investment.
Online Marketing

Why Smart Online Marketing Is About Help, Not Hype

Although it's easy to promote your business online, simply posting clever content won't get you the long-lasting customers you're looking for. Find out what to do instead.
Mobile

4 Tips for Passing Google's New Mobile-Friendly Test

If your web site isn't optimized for mobile, Google's search algorythms will make it hard to find.
Online Marketing

The Value of Giving Testimonials and Reviews

Providing testimonials on a website of a company with whom you've done business has several benefits.
Websites

39 Quick Ways to Increase Your Website's Conversion Rate

Use these tips to get more sales, build your email list or sell your services.
Building Your Online Presence

5 Ways for Online Entrepreneurs to Stand Out

The real competition online is for notice, credibility and respect. Achieve that and sales will follow.
Content Marketing

3 Great Choices for a Winning Content-Marketing Strategy

Social-media marketing is a long-term process that succeeds or fails based the fundamentals you build on.
Social Media

Why It Doesn't Matter Who 'Owns' Social Media

An organization's social-media efforts should be the result of combined efforts across departments.
Marketing Strategies

How 'Micro Marketing' Can Create Macro Results for Your Brand

Mass marketing is expensive and inefficient. Highly-focused campaigns and social-media influencers work better, for less.
Marketing Strategies

How to Experiment With Marketing Without Ruining Your Business

This is not your grandmother's marketing world. Here are tips for how you can engage the potentially awesome techniques of modern marketing.
Viral Marketing

The Potato Salad Kickstarter and the Art of Getting Discovered

The joke that went viral and raised $55,00 teaches fundamental lessons about how to garner attention in a very noisy online environment.
Online Marketing

3 Critical Principles of Effective Calls to Action

Every business faces a painful reality while selling over the Internet -- readers are impatient and reluctant to make purchases. Use these strategies to your benefit.
Video Advertising

5 Secrets to Succeed at Video Advertising

Whether the intent is to entertain, inform or persuade, there are many things to consider before setting out to create your next video campaign.
Gamification

How a Marketing Firm Hit the Gamification Bull's-Eye

When sales are a game and customers are players, this Boston-based company wins big.
Franchises

What Franchisees Need to Know About Digital Marketing (Infographic)

Many franchisees report that they aren't receiving the guidance they need to effectively advertise online. Here's why that needs to change.