Online Marketing

Google

Google Pulls the Plug on 'Helpouts'

The live video-discussion tool is shutting down in April.
Marketing

Quiznos Is Pulling the Plug on TV Ads. Here's Why.

As Quiznos turns over a new leaf post-bankruptcy, most of its ad dollars are going toward digital; none are going toward television.
Online Marketing

How to Get Online Customers to Find You and Trust You

Content marketing is a must these days for almost every business. Find out how to do it right.
Online Marketing

5 Strategies for Using SlideShare in Your Marketing

SlideShare, now owned by LinkedIn, has emerged as powerful marketing medium with particular attraction for entrepreneurs.
Personal Branding

The Essential Guide to Creating a Distinctive Personal Brand

How you present yourself online and what you say or share has the power to leave an indelible impression on anyone you come in contact with.
Content Marketing

25 Lessons Growing Our Company Blog to 2 Million Visitors

Creating great online 'content' is another avenue to help customers get the results they need.
Pinterest

Optimizing Your Brand Outreach on Pinterest (Infographic)

Pinterest is for more than collecting pictures of your next DIY craft project.
Online Marketing

The Mistakes Digital Marketers Make and How to Fix Them

Here are some pointers on how to execute your digital-marketing strategy in a successful manner.
Amazon

New Amazon Platform Allows Anyone to Host an Online Giveaway

Amazon Giveway hopes to make online giveaways easy – and get more hosts to buy and give away Amazon products.
Email Marketing

6 Email-Marketing Techniques That Boost Click-Through Rates

How you can entice your customers to click through while encouraging them to share information for a greater return on your advertising investment.
Online Marketing

Why Smart Online Marketing Is About Help, Not Hype

Although it's easy to promote your business online, simply posting clever content won't get you the long-lasting customers you're looking for. Find out what to do instead.
Mobile

4 Tips for Passing Google's New Mobile-Friendly Test

If your web site isn't optimized for mobile, Google's search algorythms will make it hard to find.
Online Marketing

The Value of Giving Testimonials and Reviews

Providing testimonials on a website of a company with whom you've done business has several benefits.
Websites

39 Quick Ways to Increase Your Website's Conversion Rate

Use these tips to get more sales, build your email list or sell your services.
Building Your Online Presence

5 Ways for Online Entrepreneurs to Stand Out

The real competition online is for notice, credibility and respect. Achieve that and sales will follow.
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