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Online Marketing

National Small Business Week

The 3 Most Important Elements of a Great Blog Post

Entrepreneur and online marketing expert Neil Patel discusses what every successful blog posts needs.
Take It From The Pros

Think Like a DJ and 'Borrow' Elements of Great PR Campaigns

You don't need a big budget to make a splash. Learn from successful brands and adapt them for your efforts.
Take It From The Pros

6 Fundamentals Every Modern Entrepreneur Needs to Succeed

The game of business has changed. Cultivating your personal brand is the cornerstone of success.
Big Data

Power Up Your PR Strategy With Big Data

Using these large sets of information can help create stories that are targeted to your audience.
Project Grow

How to Find Inspiration for Your Next Blog Post

Online marketing expert Neil Patel offers some useful tips and resources for determining what you should write about online.
Take It From The Pros

Are You Meeting Your Customers' Online Marketing Expectations?

Probably not. It's best to approach it one channel, one platform, one innovation and one interaction at a time.
National Small Business Week

3 Tips for Spying on Your Competitors Online

Online marketing expert Neil Patel shares his best tips for getting an edge on your competitors.
Yelp

Hotel Says $500 Fine on Negative Yelp Reviews Was a Joke

Angry Yelpers turned on a hotel after an article claimed the hotel fined newlyweds for guests' negative online reviews. Now, the hotel claims it was all a misunderstanding.
Online Community

5 Examples Your Brand Can Follow to Build an Online Community

If you're feeling lonely while you toil out there on the web, take some lessons from these vibrant websites. What they did, you can do.
Relationship Building

How to Ask Influencers for a Favor (And Actually Get It)

Everybody could use a little help from their friends but, sometimes, you need to make the friend who can help you that little bit.
Video Marketing

The Secrets to Making an Explainer Video Stand Out

Video content is heating up the Internet. Entrepreneurs can jump on this bandwagon by producing simple explainer videos.
Social Media Marketing

What You Can Do About the Decline of Social Marketing on Facebook

Facebook matters less as other social media platforms gain currency but it is still worth your effort, even if you need to pay for ads.
Content Marketing

You're No Little Fish: Stand Out by Dominating Content Marketing

Using content is cheaper and more effective than traditional advertising. Here are three things your strategy should entail.
Take It From The Pros

5 Ways to Build Your Brand in Short Chunks of Time

It's important not to overlook the power of small steps and single interactions that can solidify and share your brand with others.