Burger King is bringing back a bizarre campaign from 2004 in the hopes of striking ad gold twice.
Facebook does a bang-up job of getting marketers hooked on ‘likes' and shares, but is any of it really productive?
If you're constantly tinkering with it, you may have an advantage over your competitors.
With content marketing making waves in the online world, getting the strategy right is imperative to a startup's success. Here are 22 tips on how to boost your content-marketing strategy.
If you really want to connect with customers, keep these three principles in mind as you shape your campaign.
The architectural structure of your piece can provide clarity -- and help in hidden ways as well.
For those just jumping on the social-media bandwagon, here are a few tips on getting started.
Pull out these ideas when you find yourself in a time crunch but need new content.
What does each do, and what are pros and cons of each approach?
As one company 'breaks up' with the social-media company, some tips for how your page can stay relevant and in front of your customers.
Twitter is a great way for your business to share news, engage with customers and attract new ones. While it takes a bit of work to gain a large following, the payoff is huge.
While business owners call in SEO experts, ask their friends for freelance referrals and even search through the latest content-dating sites, finding quality writers to produce content may just be right under their nose.
With consumers' attention span shrinking by the second, companies need to think quickly. One solution is micro-content.
Content marketing and social media expert Jayson DeMers talks about one of the big social trends to watch out for in 2014.
Copyright © 2017 Entrepreneur Media, Inc. All rights reserved.
© 2017 Entrepreneur Media, Inc.