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Online Marketing

Pizza Hut

Cats Run the Show at the Most Adorable Pizza Hut in Japan

Pizza Hut's latest Japanese commercial campaign stars incredibly cute cat employees at a fictional pizza joint.
Social Media Marketing

5 Reasons Why Social-Media Marketing Is Overrated

Billions of people enjoy social media but ever fewer are responding to the advertising bombardment.
Content Marketing

A Successful Content-Marketing Strategy Goes Far Beyond Page Views

With many companies turning to content to help build their brand, some entrepreneurs and CMOs are looking at the wrong metrics. Here is how content-marketing has evolved and what people should be meas...
Websites

Craft an Effective 'About' Page in 3 Simple Steps

This page, which introduces you and your product to website visitors, can bring in new customers to your business if done well.
Online Business

The 4 Basics of Making Money on the Internet

Used improperly, the web can be a black hole -- one in which you dump tens of thousands of dollars without results.
Online Marketing

How to Choose the Best Keywords for Your Online Marketing Campaign

If you want to find the best keywords for your business, avoid these all-too-common missteps.
Online Marketing

Personalized Marketing Is No Longer a Luxury

No business can afford to ignore this trend. Consumers today are plugged into multiple channels and served with content at every turn.
National Small Business Week

This Google Feature Can Improve Your SEO

Online marketing and SEO expert Neil Patel explains how this listing format can help you rank better in search results.
Websites

Is Your Website Acting as Customer-Repellent? Avoid These 5 Don'ts.

The last thing you want to do is cause your visitors to quickly leave your website, especially if it is due to something avoidable.
Personal Branding

Don't Want to Be Pigeonholed? Answer These 3 Questions.

If you want to move beyond others' preconceived notions about you, ask yourself these questions.
Online Marketing

The 7 Deadly Digital Sins

Knowing, and avoiding, the errors that undermine online marketing is a responsibility leaders shouldn't delegate.
Content Marketing

The Trick to Getting Millennials to View Your Content

With the Gen Y generation being an influential bunch, brands need to focus on two things to get their attention.
SEO

6 Warning Signs You May Be Dealing With an SEO Scam Artist

Not only can these firms waste time and money -- they can actually hurt your website in the long run.
SEO

Is SEO a Necessary and Measurable Investment?

Any business with a website needs to be visible. There are four ways to determine if your efforts are worth the money.
Viral Marketing

What You Can Learn About Marketing From an 'Icy' Phenomenon

A recent viral hit that has people dumping buckets of ice water over their heads shows what it takes to reach across the globe.