Online Marketing

brand positioning

Define Your Brand With Focus and Flexibility

If you want customers to engage with your business, you need to clearly illustrate what it is all about.
Ecommerce

The Top 5 Errors Made by Money-Losing Ecommerce Sites

Success is never guaranteed in online marketing but avoiding these common errors makes it much likelier.
Finding Customers

5 Easy Tweaks You Can Make to Consistently Land New Customers

People visit your website looking for what you offer. Making them feel welcome is step one to earning loyal new customers.
Marketing

Marketing Automation Can Help Startups Sell Like the Big Brands

Using software to develop leads can be effective, but keep four things in mind when forming a strategy.
Online Marketing

8 Ways to Influence Users to Download Your Mobile App

You need to influence people even before they get to your landing page by convincing them of the value you're offering.
Online Marketing

50 Favorite Online-Marketing Influencers of 2014

These people provide useful, reliable information in their blogs and on social media and have expert knowledge in various fields.
Pizza Hut

Cats Run the Show at the Most Adorable Pizza Hut in Japan

Pizza Hut's latest Japanese commercial campaign stars incredibly cute cat employees at a fictional pizza joint.
Social Media Marketing

5 Reasons Why Social-Media Marketing Is Overrated

Billions of people enjoy social media but ever fewer are responding to the advertising bombardment.
Content Marketing

A Successful Content-Marketing Strategy Goes Far Beyond Page Views

With many companies turning to content to help build their brand, some entrepreneurs and CMOs are looking at the wrong metrics. Here is how content-marketing has evolved and what people should be measuring.
Websites

Craft an Effective 'About' Page in 3 Simple Steps

This page, which introduces you and your product to website visitors, can bring in new customers to your business if done well.
Online Business

The 4 Basics of Making Money on the Internet

Used improperly, the web can be a black hole -- one in which you dump tens of thousands of dollars without results.
Online Marketing

How to Choose the Best Keywords for Your Online Marketing Campaign

If you want to find the best keywords for your business, avoid these all-too-common missteps.
Online Marketing

Personalized Marketing Is No Longer a Luxury

No business can afford to ignore this trend. Consumers today are plugged into multiple channels and served with content at every turn.
National Small Business Week

This Google Feature Can Improve Your SEO

Online marketing and SEO expert Neil Patel explains how this listing format can help you rank better in search results.
Websites

Is Your Website Acting as Customer-Repellent? Avoid These 5 Don'ts.

The last thing you want to do is cause your visitors to quickly leave your website, especially if it is due to something avoidable.
My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.