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Online Marketing

Mobile Marketing

Grow Your Business by Using Push Notifications Effectively

These messages are active on most mobile phones. Here are five things to keep in mind as you prepare your strategy.
Content Marketing

Don't Be a Content Marketing Dinosaur -- 5 Must-Haves to Stay Current

Staying current means keeping up to date on how the content-marketing scene shifts on an almost month-to-month basis.
Marketing Strategies

Why This Retailer Still Insists on Printing a 12-Pound Catalog

While most companies have shifted their catalogs online, some continue to go the printed route.
Email Marketing

67 Tools That Will Help You Grow Your Email List

Your email list is the heart of your marketing strategy. To grow it, consider this expansive list of helpful tools.
Online Marketing

5 Extremely Effective Content Marketing Formats

One won't better than the others, so it's important to test them all to find a sweet spot.
Linkedin

10 Tips for Mastering LinkedIn

Don't be intimidated. These suggestions can help you use LinkedIn to its fullest potential for your business.
Marketing

Modern Marketers Need to Speak 'Engineer'

Creativity is still necessary, but the skills to access data and track campaigns are now a must.
Infographics

3 Deadly Mistakes of Infographic Creation

These pieces of content can really bring in visitors and social shares, but make sure they don't fall into one of these errors.
Marketing Edge

Stumped? 4 Innovative Ways to Come Up With Blog Topics.

Often entrepreneurs want to blog to help boost their online presence but are unsure what to write about. To get the wheels turning, here are four thought-provoking questions.
Marketing

10 Marketing Tricks From the Pros

These tips will give you an immediate boost in the ROI of your marketing efforts.
Websites

The 5 Secrets to a More Readable Website

If you provide a great user experience, your website visitors may eventually convert into leads and make purchases.
Online Marketing

An Al Roker Segment Couldn't Match the Marketing Power of This

While a celebrity endorsement could generate some interest, leveraging bloggers has even more power.
Writing

Writing Tips: How to Come Up With 50 Topic Ideas in 30 Minutes

A detailed guide to brainstorming enough content ideas to last for months.
Instagram

Lessons From Top Brands on How to Rock on Instagram

With big-name brands going all in on Instagram, entrepreneurs can learn a thing or two from these companies about how to engage with followers.
Online Marketing

Synergize Marketing Efforts to Gain New Customers

With press coverage, social media outreach and blog content, you should attract new users to your product.