Online Marketing

Yelp

Hotel Says $500 Fine on Negative Yelp Reviews Was a Joke

Angry Yelpers turned on a hotel after an article claimed the hotel fined newlyweds for guests' negative online reviews. Now, the hotel claims it was all a misunderstanding.
Online Community

5 Examples Your Brand Can Follow to Build an Online Community

If you're feeling lonely while you toil out there on the web, take some lessons from these vibrant websites. What they did, you can do.
Relationship Building

How to Ask Influencers for a Favor (And Actually Get It)

Everybody could use a little help from their friends but, sometimes, you need to make the friend who can help you that little bit.
Video Marketing

The Secrets to Making an Explainer Video Stand Out

Video content is heating up the Internet. Entrepreneurs can jump on this bandwagon by producing simple explainer videos.
Social Media Marketing

What You Can Do About the Decline of Social Marketing on Facebook

Facebook matters less as other social media platforms gain currency but it is still worth your effort, even if you need to pay for ads.
Content Marketing

You're No Little Fish: Stand Out by Dominating Content Marketing

Using content is cheaper and more effective than traditional advertising. Here are three things your strategy should entail.
Branding

5 Ways to Build Your Brand in Short Chunks of Time

It's important not to overlook the power of small steps and single interactions that can solidify and share your brand with others.
Infographics

Social Media Is Hot But Email Packs Digital Marketing Power (Infographic)

If you are looking to build engagement with customers, email addresses are gold.
Email Marketing

4 Ways to Make Sure Your Email List Doesn't End Up Dead

Automation makes things easy, but it also could lead to high unsubscribe rates. You need to track and balance your messages.
Online Marketing

Excite Audiences by Finding the Visual Angle of Your Brand

Here are five tips to get started producing photo and video content for different platforms.
Viral Marketing

Why Your Content Isn't Going Viral (Infographic)

You create good content, so why isn't anyone sharing it? This infographic explains why and offers ways you can tweak your content so people can't wait to pass it along.
Online Marketing

To Grab Today's Customers, It's Time to Go Native (Advertising)

Here are four steps to take to get started with a new content marketing campaign.
Technology

One World, One Font? Why Bic Wants Your One-of-a-Kind Handwriting.

The French pen maker is collecting handwriting from all over the planet to build a universal typeface. Here's how you can have a hand in the cool experiment.
Content Marketing

Hook New Customers With an Online 'Hopeful Greeting'

To get ahead of the competition, your attention should be focused on making a great first impression, then building positive reviews and testimonials.
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