Online Marketing

7 Ways Social Media Will Be More Expensive This Year
Marketing

7 Ways Social Media Will Be More Expensive This Year

Brands will have to pony up a lot more money for staffing and other costs of online marketing and audience engagement.
How to Steal Your Competitor's Social Media Followers
Marketing

How to Steal Your Competitor's Social Media Followers

If you want to accelerate your social media game by getting followers from your competitors, here are several tips you should consider.
Felix Tarcomnicu
4 Steps to Establishing Your Business on Review Sites
Marketing

4 Steps to Establishing Your Business on Review Sites

If you're trying to sell something, online reviews are important to your customers. Here's how to beef up your business's presence on review sites.
Ann Handley
Instincts, Not Data, Will Push You Forward in 2014
Marketing

Instincts, Not Data, Will Push You Forward in 2014

Here are three reasons why marketing officers should think of people first.
Ian Lurie
Simplify Your SEO Program With These 5 Strategies
Marketing

Simplify Your SEO Program With These 5 Strategies

Don't let algorithm changes stop your site from getting traffic. How are some things to keep in mind.
Eric Siu
3 Ways Companies Can Better Use Big Data in 2014
Analytics

3 Ways Companies Can Better Use Big Data in 2014

This year, more companies are expected to take advantage of data. Here's how your company can be a high performer.
David Steinberg
The 4 Building Blocks of a Strong Digital Presence
Marketing

The 4 Building Blocks of a Strong Digital Presence

You'll need a dependable framework to serve as a guide as you create your online identity.
Tom Cochran
10 Reasons Your YouTube Videos Aren't Popular
Marketing

10 Reasons Your YouTube Videos Aren't Popular

Before starting production on your small-business YouTube video, review these tips to help avoid "audience disconnect" and attract viewers.
Jason R. Rich
7 Simple Steps to Writing Product Descriptions That Sell
Marketing

7 Simple Steps to Writing Product Descriptions That Sell

The secret to writing seriously seductive product descriptions is to follow a proven process to engage, persuade and sell. Here's how.
8 Ways Retailers Should Target Smartphone Users
Marketing

8 Ways Retailers Should Target Smartphone Users

Many sellers missed a big opportunity this past holiday shopping season. Here's what they can do later this year.
Puneet Mehta
10 Online Marketing Predictions to Inform Your Strategy in 2014
Marketing

10 Online Marketing Predictions to Inform Your Strategy in 2014

A guide to the most important aspects you'll want to focus on with your marketing efforts in the year ahead.
Joanna Lord
LISTEN: How to Make a Million Dollars Online
Marketing

LISTEN: How to Make a Million Dollars Online

In this podcast, entrepreneur Lewis Howes explains how you can build your audience, establish credibility and start selling now.
Lewis Howes
New From CES: Improve Videos on Your Smartphone With This Smart App
Technology

New From CES: Improve Videos on Your Smartphone With This Smart App

Magisto's CamCrew helps you shoot the perfect video with your smartphone, and then edits it for you.
Emily Price
8 Steps to Make Customers Love Your Brand
Marketing

8 Steps to Make Customers Love Your Brand

Just like with a romantic relationship, the courtship can never end.
Imani Laners
Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.