Our marketing expert Jim Yu discusses how to best utilize social for mobile marketing.
The old marketing methods no longer work. It's time to rethink your strategy.
A new survey shows that if a customer downloads your brand's app on his or her smartphone, there is a pretty good chance he or she has set the app to send push notifications.
News of the birth of Kevin Jonas's first child, a baby girl, was accompanied by a marketing message from the consumer products company.
Our marketing expert Jim Yu is looking to answer your questions on topics ranging from content marketing to SEO and entering the world of mobile.
Take It From The Pros
To do it right, you'll need to find a way that serves your vision while also supporting others.
While startups are turning to content to build a marketing strategy, not everyone is utilizing this approach to its fullest marketing potential.
When pondering ways to optimize your website's landing pages, don't forget this critical design element.
If you manage a brand's Twitter account, chances are you're not interacting as much as you could be. And that's not a good thing.
With the increase of blogs popping up and search engines putting more emphasis on content, entrepreneurs need to focus on staying above the crowd. One way is through the use of storytelling.
Tips on how to create excitement and buzz around your new product.
No matter how good your product is, if you can't convey its value to potential customers, they'll never experience what you've created.
Dynamic website personalization is a powerful tool that can boost business.
For every successful campaign, you have to pay attention to just three data sets to ensure success.
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© 2017 Entrepreneur Media, Inc.