Online Marketing

Online Marketing

17 Content Pieces You Can Create Without Writing a Single Word

If you feel you don't have the writing chops but still want to fill your website, consider these blogging alternatives.
SEO

Practical Tips for Hiring an SEO Consultant

If managing your site's SEO is beyond your capabilities, working an expert might be your best solution. Here are some important things to keep in mind when hiring a consultant.
SEO

Why Cheap, Outsourced SEO Will Cost You in the Long Run

Here are five reasons you shouldn't fall in the trap of saving some money to bolster your website.
SEO

Why You Need to Think Beyond Google When It Comes to SEO

Major search engines aren't your only source for getting discovered online and driving traffic to your site. In this video, Rand Fishkin explains.
Blogging

8 Must-Have Ingredients of a Successful Blog Post

Writing effective blog posts require more than just words on a screen. Here's what you need to create compelling content that gets readers clicking, sharing, and buying.
Social Media

6 Key Shifts in Thinking About Social Media

Findings of a new report show that while there are some constants in social media, marketers are switching up certain important philosophies.
Link Building

This Strategy Is Critical for Great SEO

If you're disregarding this particular element of SEO then your site's ranking might be suffering in the search results.
Content Strategy

4 Ways to Maximize the Reach of Your Published Content

Content creation and dissemination is essential for any successful content strategy, but it's a major undertaking for small businesses. Here are a few tips to make it easier.
Web Content

Why You Should Create Long-Form Content (And How to Do It)

You might think writing long form its a ton of work and not worth the effort. Actually, writing long can bring some much-needed benefits.
SEO

This Is the Biggest SEO Trend for 2014

Rand Fishkin, founder of online marketing firm Moz, knows a thing or two about SEO. Here, he explains the most important trend to be aware of this year.
Pizza Hut

Pizza Hut's Biggest Franchisee Says Company Needs to Up Its Digital Game

NPC International's net income dropped 77 percent in the first quarter. And it blames Pizza Hut's lack of digital innovation.
Online Marketing

Is PPC or SEO Better for Driving Traffic to Your Website?

Online marketing expert Rand Fishkin discusses the positives and the negatives behind both strategies.
Online Marketing

3 Tips for Digital Marketing on a Budget

Want to expand your digital reach without breaking the bank? Here are three tips.
Web Content

101 Different Types of Web Content For Building Your Site

Think blogging is the only type of content marketing? Think again. Here are 100 other categories of things you can create.
SEO Tips

Beyond Keywords: Tips for Writing Great Content That Ranks Well in Search

In this video, online marketing and SEO expert Rand Fishkin talks about creating online content that people will find useful and want to share with others.
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