Online Marketing

Marketing

How to Develop an Ongoing Rapport With Your YouTube Viewers and Fans

Follow these tips to keep your audience coming back for more.
Jason R. Rich
5 Lessons About Blogging You Can Learn From BuzzFeed
Marketing

5 Lessons About Blogging You Can Learn From BuzzFeed

Put these tips to action to generate more buzz for your own company blog.
Eric Siu
Tracking Customers Beyond Google Analytics
Marketing

Tracking Customers Beyond Google Analytics

A marketing shop gleans powerful insights on visitors to clients' sites, filling in the details where Google Analytics leaves off.
Katherine Duncan
7 Ways to Get the Press Coverage You Want
Marketing

7 Ways to Get the Press Coverage You Want

Swamping journalists with an endless stream of press releases won't get you the coverage you want. Instead, get creative to get our attention.
7 Super Tips for Creating Powerful Infographics
Marketing

7 Super Tips for Creating Powerful Infographics

Follow these steps for creating knockout infographics that can give your marketing a visual flair.
Donna Moritz
Have a Burning Business Question? Ask the Expert.
Marketing

Have a Burning Business Question? Ask the Expert.

Publicity expert Ivan Ristic of Diffusion communications firm wants to answer your big questions questions about PR, social media, marketing and starting up
Andrea Huspeni
5 Tips to Master Pinterest for Business
Marketing

5 Tips to Master Pinterest for Business

How small-business owners can use the popular social-media site to drive sales and connect with potential clients.
Gabrielle Karol
The Single Most Important Website Metric
Marketing

The Single Most Important Website Metric

What's the most important website metric for my business?
Mikal E. Belicove
10 Common Google AdWords Mistakes You Need to Stop Making -- Now
Marketing

10 Common Google AdWords Mistakes You Need to Stop Making -- Now

Using AdWords can be an effective way to drive traffic to your site. But a poorly managed campaign can cost more than it brings in.
This Is Why Social Media and Drinking Alcohol Don't Mix (Infographic)
Marketing

This Is Why Social Media and Drinking Alcohol Don't Mix (Infographic)

What might happen if you find yourself posting to your accounts while knocking back a few. It's not pretty.
Kevin Allen
Learn This Twitter Shortcut
Marketing

Learn This Twitter Shortcut

Cribbing off existing Twitter lists can help you build your own segmented marketing strategies.
Mana Ionescu
The Best Way to Land a Job in Social Media? Just Dive In.
Social Media

The Best Way to Land a Job in Social Media? Just Dive In.

Digital-marketing pro Ian Lurie offers up tips on how to break into the social media and digital advertising industry in this week's Ask the Expert column.
Ian Lurie
Questions You Need to Consider Before Retweeting Anything on Twitter
Marketing

Questions You Need to Consider Before Retweeting Anything on Twitter

How to avoid passing on a sketchy tweet that could risk your and your startup's reputation.
Kim Lachance Shandrow
6 Reasons Why Vine and Instagram Videos Are Great for Your Business
Marketing

6 Reasons Why Vine and Instagram Videos Are Great for Your Business

Short-form social videos can turn your cinematic dreams into marketing gold.
Ann Handley
Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.