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Online Marketing

Selfie

Samsung Can't Have All the Fun: 5 Other Mega Brands Rocking the Selfie

Ellen, Big Papi and LeBron -- Samsung's all-stars -- aren't the only big names snapping promotional selfies. Tons of other brands are cashing in on selfie marketing mania, too.
Startup Kit

6 Ways to Turn Your Blog Into a Money Maker

From selling display ad space to merchandising, a look at some of the ways you can generate revenue through your blog.
PR

Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic)

Despite the growth of social media and other digital outlets, studies show that traditional PR is still tops when it comes to what readers believe.
Social Media

Contrary to Popular Belief, These Popular Social-Media Habits Are Bad for Your Brand

This advice might sound blasphemous to some, but it could bring you more business.
Ecommerce

How to Humanize Your E-commerce Business With Personalized Messages

Tips and examples of how you can be more than just a store front by going above the basic requirements of RSS promotion or Facebook Offers.
Online Advertising

10 Quick Ways to Increase Your Ads' Clickthrough Rates

Search ads are short, so you've got to make each one count. Here are 10 considerations to keep in mind when crafting your ads.
Communication Strategies

Why Brands Need to Shut Their Mouths and Open Their Ears

To reach today's consumers, brands need to have a discussion not a one-way conversation.
Social Media Marketing

5 Ways Social-Media Marketers Get Their Message Heard

While social media is a great platform for reaching consumers in an engaging way, the interactions can also be fleeting. Here are a few tips on getting your message heard and keeping consumers coming...
Twitter

Was Your First Tweet Awkward or Awesome?

The social-media giant is celebrating its birthday and is inviting everyone to look back and see their very first tweet.
Social Media

Here's the Big Problem With Chasing Customers on Social Media

After all the hype has settled and all the stock clamoring has died down, this one social-media truth is staring us in the face.
Online Advertising

The 6 Types of Online Buyers

Find out what types of buyers are shopping online so you can learn to attract new business.
Email Newsletters

Creating Brand Love Through Your Email Newsletter

Provide value to your business contacts and develop a loyal following with these eight steps.
Marketing

How to Tell if Your Social Media Efforts Are Paying Off

Monitoring and measuring your social media efforts is essential. Here are the two metrics to watch.
Target

Target Falls for the Terrifying 'Thigh Gap' Trend and Totally Gets Busted

On the heels of its massive data breach, Target has something else to apologize for. And what it screwed up this time could have girls everywhere feeling even worse about their bodies.
Creativity

6 Ways to Analyze Your Creative Ideas

Put your creativity to the test, and the ideas you ultimately bring back to clients will be all the stronger for it.