Online Marketing

The Promotional Power of 'Prankvertising'
Marketing

The Promotional Power of 'Prankvertising'

More brands are buying into the pranking trend. Is it a sustainable model for drumming up publicity?
Matt Wilson
Social Media for Small Business: Choose Wisely, Then Execute
Marketing

Social Media for Small Business: Choose Wisely, Then Execute

Our Ask the Expert digital marketing pro Ian Lurie offers up best practices on handling social media, SEO and a business' website on a budget.
Ian Lurie
3 Scary Email Marketing Mistakes to Avoid
Marketing

3 Scary Email Marketing Mistakes to Avoid

On Halloween and beyond, avert spooking potential customers by steering clear of these ghoulish gaffes.
Kim Lachance Shandrow
7 Ways Managers Can Strategize More Effectively in the Digital Age (Infographic)
Run a Better Business

7 Ways Managers Can Strategize More Effectively in the Digital Age (Infographic)

Check out these seven steps to better utilize digital tools to innovate in your company.
Kate Taylor
Analytics Platform Focuses on the Only Stat That Matters: Revenue
Marketing

Analytics Platform Focuses on the Only Stat That Matters: Revenue

Mixpanel offers a Revenue Analytics tool that allows businesses to measure a customer's "lifetime value."
Do Digital Ads Work? Who Knows.
Marketing

Do Digital Ads Work? Who Knows.

With all the data available and all the money being spent on digital ads, it should be easy to decide how effective they are. Only, it isn't.
Ray Hennessey
Social Media Etiquette: 5 Questions to Ask Before Posting About the News
Marketing

Social Media Etiquette: 5 Questions to Ask Before Posting About the News

When a disaster happens or as the anniversary of a catastrophe approaches, it may seem like commenting is the right thing to do. Sometimes, silence is best.
Marketing Must: Customer Data Points to Stop Ignoring -- Now
Marketing

Marketing Must: Customer Data Points to Stop Ignoring -- Now

Collecting these important details can help you convert leads to customers as effectively as possible.
Eric Siu
37 Marketing Tools to Spy on Your Competitors
Marketing

37 Marketing Tools to Spy on Your Competitors

Be the James Bond of the web with these tools that can give you a leg up on the competition.
Chris Kilbourn
8 Ways to Screw Up Your Marketing
Marketing

8 Ways to Screw Up Your Marketing

You work hard to build a reputation and generate positive word-of-mouth. But are you undermining your own efforts? Consider these common blunders.
Ann Handley
How to Get More Comments on Your Blog
Marketing

How to Get More Comments on Your Blog

Learn how to engage readers and you'll start to see them get more active on your blog. Here are three steps to take.
Ryan Lee
How to Find Influencers Who Want to Share and Link to Your Content
Marketing

How to Find Influencers Who Want to Share and Link to Your Content

Three useful steps for getting the movers and shakers in your industry sharing your online posts.
Staples Looks to Get Personal With Latest Acquisition
Technology

Staples Looks to Get Personal With Latest Acquisition

The office-supplies retailer has nabbed Silicon Valley startup Runa to personalize the online shopping experience.
Andrea Huspeni
Have a Burning Business Question? Ask the Expert: Ian Lurie
Marketing

Have a Burning Business Question? Ask the Expert: Ian Lurie

Digital marketing expert Ian Lurie wants to answer your big startup questions about SEO, online advertising, best practices for increasing views and social media.
Andrea Huspeni
Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

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