Online Marketing

3 Things You Probably Don't Know About Google Adwords
Marketing

3 Things You Probably Don't Know About Google Adwords

Take your Adwords campaigns up a notch with these three insider insights.
John Rampton
Pinterest Introduces 'Place Pins' to Showcase What Your Business Location Has to Offer
Marketing

Pinterest Introduces 'Place Pins' to Showcase What Your Business Location Has to Offer

The new feature links high quality photography to maps, making it easier to visit and share in real life.
Benjamin Kabin
An Online Marketplace Brings Made-to-Order Goods to the Internet
Business Moving Forward

An Online Marketplace Brings Made-to-Order Goods to the Internet

On CustomMade.com, buyers post a photo or a description of what they want and craftspeople bid on the project.
Matt Villano
Groupon Moves Deeper in the Discount Space With 'Freebies'
Marketing

Groupon Moves Deeper in the Discount Space With 'Freebies'

The daily-deal site has added a new category to its repertoire that includes digital coupons, promotion codes, giveaways and samples.
Catherine Clifford
3 Ways You Might Be Screwing Up Your LinkedIn Profile and How to Avoid Them
Marketing

3 Ways You Might Be Screwing Up Your LinkedIn Profile and How to Avoid Them

Skip these first-impression shattering no-no's and craft a kickass LinkedIn profile instead.
Kim Lachance Shandrow
Digital or Traditional Marketing? Depends on Your Business
Marketing

Digital or Traditional Marketing? Depends on Your Business

Base your marketing strategies on what you're selling.
Katherine Duncan
10 Questions to Ask When Measuring Your Social Media ROI
Business Moving Forward

10 Questions to Ask When Measuring Your Social Media ROI

Expert advice on how to gauge the success of your social media marketing efforts.
Kim Lachance Shandrow
Marketing

How to Develop an Ongoing Rapport With Your YouTube Viewers and Fans

Follow these tips to keep your audience coming back for more.
Jason R. Rich
5 Lessons About Blogging You Can Learn From BuzzFeed
Marketing

5 Lessons About Blogging You Can Learn From BuzzFeed

Put these tips to action to generate more buzz for your own company blog.
Eric Siu
Tracking Customers Beyond Google Analytics
Business Moving Forward

Tracking Customers Beyond Google Analytics

A marketing shop gleans powerful insights on visitors to clients' sites, filling in the details where Google Analytics leaves off.
Katherine Duncan
7 Ways to Get the Press Coverage You Want
Marketing

7 Ways to Get the Press Coverage You Want

Swamping journalists with an endless stream of press releases won't get you the coverage you want. Instead, get creative to get our attention.
7 Super Tips for Creating Powerful Infographics
Marketing

7 Super Tips for Creating Powerful Infographics

Follow these steps for creating knockout infographics that can give your marketing a visual flair.
Donna Moritz
Have a Burning Business Question? Ask the Expert.
Marketing

Have a Burning Business Question? Ask the Expert.

Publicity expert Ivan Ristic of Diffusion communications firm wants to answer your big questions questions about PR, social media, marketing and starting up
Andrea Huspeni
5 Tips to Master Pinterest for Business
Project Grow

5 Tips to Master Pinterest for Business

How small-business owners can use the popular social-media site to drive sales and connect with potential clients.
Gabrielle Karol
Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

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