Online Marketing

10 Common Google AdWords Mistakes You Need to Stop Making -- Now
Project Grow

10 Common Google AdWords Mistakes You Need to Stop Making -- Now

Using AdWords can be an effective way to drive traffic to your site. But a poorly managed campaign can cost more than it brings in.
This Is Why Social Media and Drinking Alcohol Don't Mix (Infographic)
Marketing

This Is Why Social Media and Drinking Alcohol Don't Mix (Infographic)

What might happen if you find yourself posting to your accounts while knocking back a few. It's not pretty.
Kevin Allen
Learn This Twitter Shortcut
Project Grow

Learn This Twitter Shortcut

Cribbing off existing Twitter lists can help you build your own segmented marketing strategies.
Mana Ionescu
The Best Way to Land a Job in Social Media? Just Dive In.
Social Media

The Best Way to Land a Job in Social Media? Just Dive In.

Digital-marketing pro Ian Lurie offers up tips on how to break into the social media and digital advertising industry in this week's Ask the Expert column.
Ian Lurie
Questions You Need to Consider Before Retweeting Anything on Twitter
Marketing

Questions You Need to Consider Before Retweeting Anything on Twitter

How to avoid passing on a sketchy tweet that could risk your and your startup's reputation.
Kim Lachance Shandrow
6 Reasons Why Vine and Instagram Videos Are Great for Your Business
Marketing

6 Reasons Why Vine and Instagram Videos Are Great for Your Business

Short-form social videos can turn your cinematic dreams into marketing gold.
Ann Handley
7 Tips to Make Your Email Marketing More Mobile-Friendly
Marketing

7 Tips to Make Your Email Marketing More Mobile-Friendly

As more people go mobile, consider these important suggestions to make sure people are opening your emails on their smartphones.
DJ Waldow
The Promotional Power of 'Prankvertising'
Marketing

The Promotional Power of 'Prankvertising'

More brands are buying into the pranking trend. Is it a sustainable model for drumming up publicity?
Matt Wilson
Social Media for Small Business: Choose Wisely, Then Execute
Marketing

Social Media for Small Business: Choose Wisely, Then Execute

Our Ask the Expert digital marketing pro Ian Lurie offers up best practices on handling social media, SEO and a business' website on a budget.
Ian Lurie
3 Scary Email Marketing Mistakes to Avoid
Marketing

3 Scary Email Marketing Mistakes to Avoid

On Halloween and beyond, avert spooking potential customers by steering clear of these ghoulish gaffes.
Kim Lachance Shandrow
7 Ways Managers Can Strategize More Effectively in the Digital Age (Infographic)
Run a Better Business

7 Ways Managers Can Strategize More Effectively in the Digital Age (Infographic)

Check out these seven steps to better utilize digital tools to innovate in your company.
Kate Taylor
Analytics Platform Focuses on the Only Stat That Matters: Revenue
worth-knowing

Analytics Platform Focuses on the Only Stat That Matters: Revenue

Mixpanel offers a Revenue Analytics tool that allows businesses to measure a customer's "lifetime value."
Do Digital Ads Work? Who Knows.
Marketing

Do Digital Ads Work? Who Knows.

With all the data available and all the money being spent on digital ads, it should be easy to decide how effective they are. Only, it isn't.
Ray Hennessey
Social Media Etiquette: 5 Questions to Ask Before Posting About the News
Marketing

Social Media Etiquette: 5 Questions to Ask Before Posting About the News

When a disaster happens or as the anniversary of a catastrophe approaches, it may seem like commenting is the right thing to do. Sometimes, silence is best.
Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

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