Online Marketing

Social Search: What It Is and How to Add It to Your Marketing Strategy
Marketing

Social Search: What It Is and How to Add It to Your Marketing Strategy

As your social media postings become more important in search, digital marketing expert Stephen Woessner offers up some tips on leveraging this tool.
Stephen Woessner
9 Ways to Reach Customers on YouTube
Marketing

9 Ways to Reach Customers on YouTube

Find out how to use YouTube as a low-cost marketing tool to generate new customers and sales.
Jason R. Rich
How Your Online Reputation Affects Your Startup's Bottom Line (Infographic)
Take It From The Pros

How Your Online Reputation Affects Your Startup's Bottom Line (Infographic)

In the next five years, 83 percent of companies will face a crisis that could negatively affect their value. Here's how to ensure that won't happen to you.
Kristin Piombino
3 Annoying Social-Media Mistakes Businesses Need to Avoid
Marketing

3 Annoying Social-Media Mistakes Businesses Need to Avoid

A look at the most vexing social media no-nos and why you should just skip them.
Kim Lachance Shandrow
Stop Worrying About Sales and Build Relationships
Marketing

Stop Worrying About Sales and Build Relationships

Traditional advertising isn't always effective, so here's how to engage with potential customers on social media.
Tukan Das
Tips for Ringing in Sales This Holiday Shopping Season
Marketing

Tips for Ringing in Sales This Holiday Shopping Season

For online retailers, it is never too early to start your holiday strategy. Here is a month-by-month guide for making your holidays bright.
Matt Winn
How to Dominate Your Competition With 'Reciprocal' Customer Loyalty
Marketing

How to Dominate Your Competition With 'Reciprocal' Customer Loyalty

Loyalty is a two-way street. If you want to turn customers into raving fans, you'll have to go above and beyond when it comes to the service you provide.
Joanna Lord
How to Make YouTube Videos People Will Actually Want to Watch
Marketing

How to Make YouTube Videos People Will Actually Want to Watch

If you don't know your intended audience, your video could fall flat. Here's what to keep in mind when crafting videos your audience will want to watch.
Jason R. Rich
The Keys to Writing Reminder Emails That Work
Marketing

The Keys to Writing Reminder Emails That Work

When done right, reminder emails can be the perfect prompt to get a subscriber to take action.
DJ Waldow
12 Must-Know Trends in Digital Marketing
Marketing

12 Must-Know Trends in Digital Marketing

Our Team Digital takes out their crystal balls and predicts what entrepreneurs need to know about what's ahead in the online marketing world.
Colleen DeBaise
10 Questions to Ask When Creating a Social-Media Marketing Plan
Social Media Marketing

10 Questions to Ask When Creating a Social-Media Marketing Plan

What you need to know when crafting an effective social strategy for your startup.
Kim Lachance Shandrow
How to Make Your Media Strategy a Success
Marketing

How to Make Your Media Strategy a Success

College entrepreneur Matthew Fishman gives us the skinny on how to implement a media and advertising strategy for your startup.
Matthew Fishman
6 Steps to Finding Your Twitter Audience
Marketing

6 Steps to Finding Your Twitter Audience

Use this step-by-step guide to find and connect with the people who want your content most.
Mana Ionescu
Facebook, Pinterest or Twitter: Know Where Your Customers Really Hang Out (Infographic)
Marketing

Facebook, Pinterest or Twitter: Know Where Your Customers Really Hang Out (Infographic)

Do you know which social network adults visit most? Have you ever wondered which demographics dominate Instagram? Find out here.
Kristin Piombino
Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

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