Online Marketing

A Salon's Social Media Highlights
Marketing

A Salon's Social Media Highlights

Indiana's G Michael Salon uses makeover photos and staffer bios to shape its Twitter and Facebook feeds.
Wensdy Von Buskirk
Marketing

5 Ways to Promote Your Business With Online Slideshows

A look at how presentations made with tools such as SlideShare and SpeakerDeck can help explain and market your products and services.
Amy Gahran
Marketing

Report: Email is Better Than Facebook or Twitter for Acquiring New Customers

Here are three tips for turning email recipients into paying customers.
Benjamin Kabin
How to Jumpstart Your Social-Media Marketing During the Summer Slowdown (Infographic)
Marketing

How to Jumpstart Your Social-Media Marketing During the Summer Slowdown (Infographic)

The lazy months of summer can be the perfect time to ramp up your company's social-media presence. Here's how.
Kathleen Davis
How to Use Social Media and Not Feel Overwhelmed
Marketing

How to Use Social Media and Not Feel Overwhelmed

Blogging, tweeting and pinning taking up too much of your time? Our Team Digital, a group of marketing experts, has this advice.
Colleen DeBaise
A Restaurant Built (and Rebuilt) With Customer Loyalty
Marketing

A Restaurant Built (and Rebuilt) With Customer Loyalty

Tapping its social-media following helped this Brooklyn restaurant survive after a hurricane.
Wensdy Von Buskirk
How Your Pinterest Descriptions Can Attract Customers
Marketing

How Your Pinterest Descriptions Can Attract Customers

If you want to increase traffic to your Pinterest account, follow these tips for writing compelling pin descriptions that will pique your audience's interest and optimize your pins for search.
Karen Tiber Leland
Marketing

Answers to Your Important Content Marketing Questions

Our content-marketing guru tackles more queries about Twitter, Facebook, blogging and finding time to fit it all in.
Ann Handley
Digital Marketing Must: Deliver Great Content Where Your Customers Are
Marketing

Digital Marketing Must: Deliver Great Content Where Your Customers Are

Our live discussion about best digital marketing tips with experts Karen Leland, Jayson DeMers and Adam Kleinberg, hosted by Entrepreneur's Jason Fell.
Jason Fell
9 New Tips for Location-Based Marketing
Marketing

9 New Tips for Location-Based Marketing

It's been years since the early days of Foursquare and Yelp. What should entrepreneurs know now about location-based marketing? Team Digital has this advice.
Colleen DeBaise
As Facebook Hashtags Roll Out, What They Mean for Marketers
Marketing

As Facebook Hashtags Roll Out, What They Mean for Marketers

A look at how companies will be able to best use hashtags for their marketing purposes.
Need Fresh Content For Your Blog? Try These 3 Idea-Generating Tips
Marketing

Need Fresh Content For Your Blog? Try These 3 Idea-Generating Tips

Make the effort to connect with your blog readers in unique and meaningful ways by sharing stories born from your experiences. Here are three ways to do it.
Jane Porter
Move Over, Facebook: Why Your Business Needs to Be on Pinterest
Marketing

Move Over, Facebook: Why Your Business Needs to Be on Pinterest

More than other social networks, potential customers use Pinterest to decide what to buy.
Kathleen Davis
Yelp Helps Small Businesses Turn Visitors Into Buyers, for a Fee
Technology

Yelp Helps Small Businesses Turn Visitors Into Buyers, for a Fee

The popular review site introduces a new service that enables users to make transactions through their pages.
Brian Patrick Eha
Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.