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Online Marketing

Marketing

Study: Brands Simply Aren't Replying on Twitter

If you manage a brand's Twitter account, chances are you're not interacting as much as you could be. And that's not a good thing.
Marketing

Turning Content from 'Meh' to Wow With Storytelling

With the increase of blogs popping up and search engines putting more emphasis on content, entrepreneurs need to focus on staying above the crowd. One way is through the use of storytelling.
Marketing

5 Strategies for Generating Consumer Demand

Tips on how to create excitement and buzz around your new product.
Marketing

How Understanding Your Customers Can Help You Create Copy That Sells

No matter how good your product is, if you can't convey its value to potential customers, they'll never experience what you've created.
Marketing

The Next Big Thing on the Web: Sites Tailored for You

Dynamic website personalization is a powerful tool that can boost business.
Marketing

3 Valuable Data Resources That Provide Exponential Growth

For every successful campaign, you have to pay attention to just three data sets to ensure success.
Marketing

Predictions for 2014: Facebook Ads Dominate and Minecraft as a Tool

Get ahead of the curve with these tips from marketing pro Perry Marshall.
Marketing

Is Your SEO Strategy Ready for Google's New Algorithm?

'Hummingbird' brings big changes that could affect your site's traffic. Here are some tweaks you should implement.
Marketing

Survey: Email Is 40 Times More Effective Than Facebook and Twitter

Just when you thought you'd never have to spam a customer or an employee inbox again, a new article argues the power of email.
Marketing

7 Ways Social Media Will Be More Expensive This Year

Brands will have to pony up a lot more money for staffing and other costs of online marketing and audience engagement.
Marketing

How to Steal Your Competitor's Social Media Followers

If you want to accelerate your social media game by getting followers from your competitors, here are several tips you should consider.
Marketing

4 Steps to Establishing Your Business on Review Sites

If you're trying to sell something, online reviews are important to your customers. Here's how to beef up your business's presence on review sites.
Marketing

Instincts, Not Data, Will Push You Forward in 2014

Here are three reasons why marketing officers should think of people first.
Marketing

Simplify Your SEO Program With These 5 Strategies

Don't let algorithm changes stop your site from getting traffic. How are some things to keep in mind.
Analytics

3 Ways Companies Can Better Use Big Data in 2014

This year, more companies are expected to take advantage of data. Here's how your company can be a high performer.