Online Marketing

Will You Be the Next Grumpy Cat or Gangnam Style? 3 Keys to Creating Viral Marketing Content
Marketing

Will You Be the Next Grumpy Cat or Gangnam Style? 3 Keys to Creating Viral Marketing Content

Thought leader Jonah Berger shares his best strategies for how to create wildly popular online content.
Jason Fell
From Facebook to Foot Traffic: Building a Bakery's Social Network
Marketing

From Facebook to Foot Traffic: Building a Bakery's Social Network

Giveaways and user-submitted photos helped this Michigan cupcake shop increase its Facebook engagement.
Linda Lacina
3 Smart and Creative Ways to Use Foursquare for Marketing
Marketing

3 Smart and Creative Ways to Use Foursquare for Marketing

Here are tips for using the popular social media tool to engage users and find new customers.
Rick Mulready
Promote Your Product Quickly by Tapping the Internet's Influencers
Marketing

Promote Your Product Quickly by Tapping the Internet's Influencers

The founder of the online product showcase Grommet explains how to become an Internet sensation.
Grant Davis
Digital Marketing: It's Not Just Business, It's Personal
Marketing

Digital Marketing: It's Not Just Business, It's Personal

Forging strong connections with your customer requires not just skill but a human touch. Our Team Digital, a group of marketing experts, explains how to strike the right balance.
Linda Lacina
When Marketing Online, Be Natural and Earn Trust
Marketing

When Marketing Online, Be Natural and Earn Trust

Join our live discussion about best digital marketing tips with experts DJ Waldow, Peter Shankman and Rick Mulready, hosted by Entrepreneur's Jason Fell.
Jason Fell
How to Harness the Power of Internet Memes for Your Business (Infographic)
Marketing

How to Harness the Power of Internet Memes for Your Business (Infographic)

The origins of the popular Internet phenomenon, and three tips for creating shareable content for your company.
Kathleen Davis
Read This Email. Why Again?
Marketing

Read This Email. Why Again?

Many small businesses promote their products, services and discounts through emails. But how do you get customers reading? Our Team Digital has the answer.
Colleen DeBaise
Why Engaging Online Content Is a Must for SEO
Marketing

Why Engaging Online Content Is a Must for SEO

How your startup can benefit from high-quality website content, and why you might need to hire someone to oversee it for you.
Jayson DeMers
SoLoMo and How It Can Help Your Marketing
Marketing

SoLoMo and How It Can Help Your Marketing

The convergence of social media, mobile interactivity and geolocation technology has given rise to a new marketing trend: SoLoMo. The name may be a mouthful, but it could signal the next evolution of local advertising.
Jason Ankeny
The Best Marketing Advice You're Forgetting to Follow
Marketing

The Best Marketing Advice You're Forgetting to Follow

In this week's column, Entrepreneur's Team Digital looks at techniques that even savvy businesses overlook when building an online presence.
Colleen DeBaise
6 Essential Criteria Your Pinterest Pins Should Meet
Marketing

6 Essential Criteria Your Pinterest Pins Should Meet

Find out how to select content for your business's Pinterest boards that will help define your business and your brand.
Karen Tiber Leland
Marketing

How to Write Better Email Subject Lines

Take these steps to get more people clicking on your marketing messages.
DJ Waldow
9 Ways to Build Your Pinterest Audience
Marketing

9 Ways to Build Your Pinterest Audience

Being strategic about how you use Pinterest will help you grow your following considerably. Here are nine easy tactics to help you gain an audience.
Karen Tiber Leland
Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.