Online Marketing

The Secret to Marketing to Busy People Who Don't Have Time to Read (Infographic)
Marketing

The Secret to Marketing to Busy People Who Don't Have Time to Read (Infographic)

It's easy for your marketing message to get lost in the mix. Here are five ways to make sure your content stands out.
Kathleen Davis
A Fitness Studio Makes Full-Court Social Press
Marketing

A Fitness Studio Makes Full-Court Social Press

South Carolina's Pure Barre is using social media to expand from workout to a lifestyle brand.
Wensdy Von Buskirk
3 Ways to Make a Killer Impression Online (Infographic)
Marketing

3 Ways to Make a Killer Impression Online (Infographic)

Your online presence is often your first interaction with potential customers. Here's how to make sure you are making a good impression.
Kathleen Davis
When Marketing Over Social Media, Test, Experiment and Test Some More
Marketing

When Marketing Over Social Media, Test, Experiment and Test Some More

Our live discussion about best digital marketing tips with experts Joanna Lord, Eric Siu and Brian Honigman, hosted by Entrepreneur's Jason Fell.
Jason Fell
How to Use Social Media to Find Customers (Infographic)
Marketing

How to Use Social Media to Find Customers (Infographic)

Whether you are trying to reach consumers or other businesses, social networking sites likely hold the key to your success.
Kathleen Davis
12 Social Media Mistakes That Entrepreneurs Make
Marketing

12 Social Media Mistakes That Entrepreneurs Make

From overly promotional tweets to way-too-infrequent Facebook posts, business owners make lots of blunders when it comes to social media. Our Team Digital lists the biggest ones.
Colleen DeBaise
A Salon's Social Media Highlights
Marketing

A Salon's Social Media Highlights

Indiana's G Michael Salon uses makeover photos and staffer bios to shape its Twitter and Facebook feeds.
Wensdy Von Buskirk
Marketing

5 Ways to Promote Your Business With Online Slideshows

A look at how presentations made with tools such as SlideShare and SpeakerDeck can help explain and market your products and services.
Amy Gahran
Marketing

Report: Email is Better Than Facebook or Twitter for Acquiring New Customers

Here are three tips for turning email recipients into paying customers.
Benjamin Kabin
How to Jumpstart Your Social-Media Marketing During the Summer Slowdown (Infographic)
Marketing

How to Jumpstart Your Social-Media Marketing During the Summer Slowdown (Infographic)

The lazy months of summer can be the perfect time to ramp up your company's social-media presence. Here's how.
Kathleen Davis
How to Use Social Media and Not Feel Overwhelmed
Marketing

How to Use Social Media and Not Feel Overwhelmed

Blogging, tweeting and pinning taking up too much of your time? Our Team Digital, a group of marketing experts, has this advice.
Colleen DeBaise
A Restaurant Built (and Rebuilt) With Customer Loyalty
Marketing

A Restaurant Built (and Rebuilt) With Customer Loyalty

Tapping its social-media following helped this Brooklyn restaurant survive after a hurricane.
Wensdy Von Buskirk
How Your Pinterest Descriptions Can Attract Customers
Marketing

How Your Pinterest Descriptions Can Attract Customers

If you want to increase traffic to your Pinterest account, follow these tips for writing compelling pin descriptions that will pique your audience's interest and optimize your pins for search.
Karen Tiber Leland
Marketing

Answers to Your Important Content Marketing Questions

Our content-marketing guru tackles more queries about Twitter, Facebook, blogging and finding time to fit it all in.
Ann Handley
Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

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