Online Marketing

Marketing

Stop Chasing Sales and Get Your Web Content Right

Help your customers -- and your sales -- by producing meaningful, honest content.
Marketing

What You Can Learn from the Golf Channel's MLK Speech Twitter Slip-up

Are there Twitter mulligans? The Golf Channel wants to know after it tried and failed with a Tweet commemorating the March on Washington.
Marketing

The Real Generation Gap: How Adults and Teens Use Social Media Differently (Infographic)

Your customers are on social media, but which network should you use to reach them? It might depend on their age.
Take It From The Pros

Using Video Like the Big Brands

What's Trending host Shira Lazar talks about what small business can learn from how the big brands use video.
Marketing

12 Personal Habits of Successful Marketers

We ask our Team Digital to open up and tell us about the simple practices that makes them so good at marketing.
Marketing

8 Steps to Planning for a Social-Media Crisis (Infographic)

Consider these practical points to help minimize the damage left to manage.
Marketing

Google Creates 'Helpouts,' a Video Service for One-On-One Expert Advice

Businesses and topic experts who use the new tool will be able to set and charge fees for their services, Google says.
Marketing

5 Secrets to Increasing Customer Retention -- and Profits

One-time customers aren't going to fuel the continued growth of your business. Retaining customers is crucial to your long-term success.
Marketing

Why Going Big on Social Media Can Backfire

Our ASK the Expert columnist PR maven Rebekah Epstein tells us why entrepreneurs should focus on only a few social media networks when looking to generate buzz.
Marketing

When It Comes to Customer Loyalty, Be Fun, Passionate and Stay Classy

Join our live discussion about best digital marketing tips with experts Joanna Lord and Brian Honigman, hosted by Entrepreneur's Jason Fell.
Marketing

How to Tweet With Purpose

Joining Twitter and amassing followers is just half the battle. You'll need to figure out how to keep them coming back -- and buy something when they do.
Marketing

Schedule Your Tweets and Other Lessons for a Houston Bookshop

This store's small social-media team will need to divide, conquer and strategize to turn social-media followers into customers.
Marketing

Yelp: We Won't Stand for Businesses That Pay for Fake Reviews

A new round of consumer alerts will be posted on business pages that Yelp suspects of gaming its review system.
Marketing

Giving Ecommerce a Social Twist

Wanelo is a online community of people who can link to products they like and share them with their friends, via a corkboard-like interface similar to Pinterest.
Marketing

Build a Better Understanding of Customers, Get a Competitive Advantage

Creating buyer personas, which include customer demographics and behavior, can be enormously helpful in persuading potential customers to choose you over a competitor.
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