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Online Marketing

Marketing

Google Creates 'Helpouts,' a Video Service for One-On-One Expert Advice

Businesses and topic experts who use the new tool will be able to set and charge fees for their services, Google says.
Marketing

5 Secrets to Increasing Customer Retention -- and Profits

One-time customers aren't going to fuel the continued growth of your business. Retaining customers is crucial to your long-term success.
Marketing

Why Going Big on Social Media Can Backfire

Our ASK the Expert columnist PR maven Rebekah Epstein tells us why entrepreneurs should focus on only a few social media networks when looking to generate buzz.
Marketing

When It Comes to Customer Loyalty, Be Fun, Passionate and Stay Classy

Join our live discussion about best digital marketing tips with experts Joanna Lord and Brian Honigman, hosted by Entrepreneur's Jason Fell.
Marketing

How to Tweet With Purpose

Joining Twitter and amassing followers is just half the battle. You'll need to figure out how to keep them coming back -- and buy something when they do.
Marketing

Schedule Your Tweets and Other Lessons for a Houston Bookshop

This store's small social-media team will need to divide, conquer and strategize to turn social-media followers into customers.
Marketing

Yelp: We Won't Stand for Businesses That Pay for Fake Reviews

A new round of consumer alerts will be posted on business pages that Yelp suspects of gaming its review system.
Marketing

Giving Ecommerce a Social Twist

Wanelo is a online community of people who can link to products they like and share them with their friends, via a corkboard-like interface similar to Pinterest.
Marketing

Build a Better Understanding of Customers, Get a Competitive Advantage

Creating buyer personas, which include customer demographics and behavior, can be enormously helpful in persuading potential customers to choose you over a competitor.
Marketing

When Dealing With Negative Comments Online, Be Kind, Compassionate and Diplomatic

Join our live discussion about best digital marketing tips with experts Jason Falls and John Jantsch, hosted by Entrepreneur's Jason Fell.
Take It From The Pros

10 Questions to Ask When Managing Your Company's Online Reputation

What people say about your brand on the web can make or break your business. Here's how to take control of how your company comes across online.
Marketing

3 Deadly Mistakes to Avoid When Writing Blog Posts

If you want your website content to be taken seriously, steer clear of these missteps.
Marketing

No, Gmail's Promotions Tab Didn't Just Kill Email Marketing

Slow down. Take a breath. Marketers don't need to panic over Google's new e-mail feature.
Marketing

Rookie PR Mistakes: Why Email Blasting and Harassing Editors are Major No No's

PR maven Rebekah Epstein dishes on what not do when pitching to the media.
Marketing

How Social Media Can Boost a Shop's Pet Projects

A Los Angeles pet boutique needs to reposition its social-media efforts to help its business and its charitable efforts, our experts say.