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Online Marketing

Marketing

10 Questions to Ask When Choosing an Email Marketing Service

Here's a quick guide to choosing the right provider for your company's email marketing needs.
Marketing

From Birchbox to BeautyArmy, Grappling With the High-Cost of Freebies

S.W. Basics founder Adina Grigore describes the internal questions that arise when marketers, wholesalers and subscription services request free products.
Social Media

Does Search Produce Better Customers Than Social Media?

A new study suggests that online shoppers will spend more money and shop more frequently depending on where they first found your business.
Marketing

Why Marketers Should Stop Worrying and Learn to Love the Unsubscribe Button

Losing some subscribers can be better than having your messages marked as spam.
Marketing

Ditch Cold Calls. Why Content Is King (Infographic)

These days, your customers are reading blogs and using Twitter. We take a look at how content marketing can boost your company's bottom line.
Marketing

Got Street Cred? 5 Ways to Build Customer Trust Online

Your online presence is everything these days. It's how customers choose between your brand and the competition. Here are five ways to build your credibility with customers online.
Marketing

The Secret to Marketing to Busy People Who Don't Have Time to Read (Infographic)

It's easy for your marketing message to get lost in the mix. Here are five ways to make sure your content stands out.
Marketing

A Fitness Studio Makes Full-Court Social Press

South Carolina's Pure Barre is using social media to expand from workout to a lifestyle brand.
Marketing

3 Ways to Make a Killer Impression Online (Infographic)

Your online presence is often your first interaction with potential customers. Here's how to make sure you are making a good impression.
Marketing

When Marketing Over Social Media, Test, Experiment and Test Some More

Our live discussion about best digital marketing tips with experts Joanna Lord, Eric Siu and Brian Honigman, hosted by Entrepreneur's Jason Fell.
Marketing

How to Use Social Media to Find Customers (Infographic)

Whether you are trying to reach consumers or other businesses, social networking sites likely hold the key to your success.
Marketing

12 Social Media Mistakes That Entrepreneurs Make

From overly promotional tweets to way-too-infrequent Facebook posts, business owners make lots of blunders when it comes to social media. Our Team Digital lists the biggest ones.
Marketing

A Salon's Social Media Highlights

Indiana's G Michael Salon uses makeover photos and staffer bios to shape its Twitter and Facebook feeds.
Marketing

5 Ways to Promote Your Business With Online Slideshows

A look at how presentations made with tools such as SlideShare and SpeakerDeck can help explain and market your products and services.
Marketing

Report: Email is Better Than Facebook or Twitter for Acquiring New Customers

Here are three tips for turning email recipients into paying customers.