Online Marketing

Vintage-Style Bags Get a Boost From Online Marketing
Marketing

Vintage-Style Bags Get a Boost From Online Marketing

Thoughtful web marketing drives an artisanal business.
Jennifer Wang
3 Ways Brands Can Use Pinterest's 'Secret Boards'
Marketing

3 Ways Brands Can Use Pinterest's 'Secret Boards'

Not sure how your company can use private boards? Here are three ideas to consider.
How to Mine Google's Gold Mine for Local Businesses
Marketing

How to Mine Google's Gold Mine for Local Businesses

Optimizing Place Pages and garnering five-star reviews can help you beat rivals large and small.
What You Don't Know About Sweepstakes and Contests May Hurt You
Marketing

What You Don't Know About Sweepstakes and Contests May Hurt You

Five tips to conduct a successful promotion.
Lindsay LaVine
3 Free Tools for Creating Your Own Infographics
Marketing

3 Free Tools for Creating Your Own Infographics

You don't have to be a design expert or spend a lot of money to create eye-catching infographics.
Cynthia Boris
How to Get People to Listen to You on Social Media
Marketing

How to Get People to Listen to You on Social Media

Tips for cutting through the noise on social media to make your voice known.
The Most Bizarre and Dramatic Executive Blog You Might Ever Read
Marketing

The Most Bizarre and Dramatic Executive Blog You Might Ever Read

Wanted in connection with the murder of his neighbor, the founder of McAfee Anti-Virus is on the run from authorities and is blogging about it.
Michael Sebastian
3 Tips for Optimizing Video for Search
Marketing

3 Tips for Optimizing Video for Search

Search Engine Land editor Danny Sullivan on ways you can make sure your videos are discovered online.
Danny Sullivan
3 Steps to an Online Marketing Makeover
Marketing

3 Steps to an Online Marketing Makeover

From content and email marketing to social media, John Jantsch shares tips and resources for building a stellar web presence for your business.
Hiten Samtani
Webinar: Smarter Online Marketing With John Jantsch
Marketing

Webinar: Smarter Online Marketing With John Jantsch

Join us Wed. Nov. 14, at 12 noon Eastern for a free webinar, 7 Stages of a Total Online Presence, with Duct Tape Marketing's John Jantsch.
Laura Lorber
Is Instagram on the Web Worth It for Your Business?
Marketing

Is Instagram on the Web Worth It for Your Business?

Users of the popular photo editing app can now post images to the web -- but it might not be right for everyone.
The Secrets of Viral Videos
Marketing

The Secrets of Viral Videos

There is no surefire formula to get your video to go viral. But here are a few tips to get people watching.
Ann Handley
Google's Tips for Using Mobile to Market to Holiday Shoppers
Marketing

Google's Tips for Using Mobile to Market to Holiday Shoppers

How to engage mobile shoppers who are in a hurry and looking for deals.
Kim Lachance Shandrow
3 Ways to Promote Your Brand Without Facebook
Marketing

3 Ways to Promote Your Brand Without Facebook

Here's how you can boost your brand without using the world's largest social network.
Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.