Online Marketing

What Makes Your Video Shareable -- And Viral
Marketing

What Makes Your Video Shareable -- And Viral

To create an online sensation, forget all the tricks and techniques you've learned from TV. Take a lesson from the creators of the Diet Coke and Mentos video.
Eye on Marketing: 3 Steps to Revamp Your Analytics
Marketing

Eye on Marketing: 3 Steps to Revamp Your Analytics

If 'big data' has been out of reach, consider these solutions to track your marketing efforts.
Julie Cohn
Make Your Videos More Likely to Go Viral
Marketing

Make Your Videos More Likely to Go Viral

What makes some videos instant Internet hits while others remain under the radar? We provide tips to help your videos get noticed -- and maybe even go viral -- on the Web.
Everything You Ever Wanted to Know About Infographics
Marketing

Everything You Ever Wanted to Know About Infographics

We answer all your burning questions about infographics and give you seven resources for creating your own.
Ann Handley
How Location-Based Social Networks Are Changing the Game for Businesses
Marketing

How Location-Based Social Networks Are Changing the Game for Businesses

New trends that are altering the way brick-and-mortar companies do business.
Brian Honigman
10 Online Marketing Trends for 2013
Marketing

10 Online Marketing Trends for 2013

From gamification to local to analytics, a look at what's going to move the needle in marketing this year.
Joanna Lord
5 Deadly Sins of SEO and Online Marketing
Marketing

5 Deadly Sins of SEO and Online Marketing

How to steer clear of the most fatal marketing mistakes.
Jayson DeMers
Social Media

New Facebook Rules Limit Use of Text on Images

Three tips for maximizing your brand's exposure while staying compliant with the network's new policies.
Rick Mulready
5 Secrets to Producing Better Webinars
Marketing

5 Secrets to Producing Better Webinars

If done well, webinars can drive sales and increase customer loyalty. Here's how to make yours stand out.
Lewis Howes
The Best and Worst Online Franchise Promotions of 2012
Franchises

The Best and Worst Online Franchise Promotions of 2012

Our picks for the best, the worst and the craziest online promotions from franchise companies.
Social Media

What You Can Learn From Disney, CNBC and Adobe About Creating a Great LinkedIn Page

Why it's worth putting a little extra effort into your company's page.
Jason Fell
The Best and Worst Times to Send an Email (Infographic)
Marketing

The Best and Worst Times to Send an Email (Infographic)

The time at which you send an email can be critical to maximizing its open and click rates.
Michael Sebastian
Vintage-Style Bags Get a Boost From Online Marketing
Marketing

Vintage-Style Bags Get a Boost From Online Marketing

Thoughtful web marketing drives an artisanal business.
Jennifer Wang
3 Ways Brands Can Use Pinterest's 'Secret Boards'
Marketing

3 Ways Brands Can Use Pinterest's 'Secret Boards'

Not sure how your company can use private boards? Here are three ideas to consider.
Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.