Online Marketing

Data Crunch: 5 Analysis Tools for Small Businesses
Marketing

Data Crunch: 5 Analysis Tools for Small Businesses

Need to turn large amounts of raw data into actionable analysis? Give these options a try.
Jonathan Blum
4 Apps for Increasing Customer Loyalty
Marketing

4 Apps for Increasing Customer Loyalty

Reward your tried-and-true customers with these smartphone-based loyalty programs.
John Patrick Pullen
Small-Business Owners Spending More Time, Money on Social Media [Infographic]
Marketing

Small-Business Owners Spending More Time, Money on Social Media [Infographic]

A new survey reveals that small businesses are increasing their social media marketing efforts.
Kathleen Davis
How Shopatrend Used Instagram to Attract New Customers
Marketing

How Shopatrend Used Instagram to Attract New Customers

The online clothing boutique leveraged their keen visual sense to market their company at little cost with Instagram.
How to Take Advantage of Online Training Tools
Growth Strategies

How to Take Advantage of Online Training Tools

More small businesses are turning to online training. Here's how your team can take advantage of the growing amount of resources.
5 Free Tools for More Powerful Pinterest Marketing
Technology

5 Free Tools for More Powerful Pinterest Marketing

Make the most of your online marketing campaign without spending any money.
Brian Honigman
5 Ways Instagram Can Boost Your Marketing Plan
Social Media

5 Ways Instagram Can Boost Your Marketing Plan

These strategies can help increase your reach -- and revenue.
Kim Lachance Shandrow
Getting Started on Google +
Marketing

Getting Started on Google +

A step-by-step guide to creating a presence on the fast-growing social network of 250 million users, from the former chief evangelist for Apple.
Guy Kawasaki
5 Ways 'Big Data' Is Changing the World
Marketing

5 Ways 'Big Data' Is Changing the World

From shoe shopping to privacy concerns, 'big data' has big implications.
Taylor Hatmaker
How to Create an E-Mail Marketing Campaign That People Will Notice
Marketing

How to Create an E-Mail Marketing Campaign That People Will Notice

Infiltrate the inbox with e-mail marketing that is actually engaging and less likely to be deleted.
Ann Handley
Using SEO to Get Inside Your Customer's Head
Marketing

Using SEO to Get Inside Your Customer's Head

Choosing and using the right keywords for your Google ads can drive clicks and sales.
How to Mine Social Networks for Valuable Customer Data
Marketing

How to Mine Social Networks for Valuable Customer Data

You can mine demographic and other data about your audience on Facebook, Twitter and YouTube.
AJ Kumar
How Facebook Tools Can Revitalize Ad Campaigns
Marketing

How Facebook Tools Can Revitalize Ad Campaigns

Tips to throw an event, announce a party or simply query your customers, all from your fan page.
Perry Marshall and Thomas Meloche
Achieving Your Business Dreams on the Web
Marketing

Achieving Your Business Dreams on the Web

Creating an irresistible Internet presence relies on credibility, content and casting a wide marketing net.
Chad Barr and Alan Weiss
Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.