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Online Marketing

Marketing

Giving Ecommerce a Social Twist

Wanelo is a online community of people who can link to products they like and share them with their friends, via a corkboard-like interface similar to Pinterest.
Marketing

Build a Better Understanding of Customers, Get a Competitive Advantage

Creating buyer personas, which include customer demographics and behavior, can be enormously helpful in persuading potential customers to choose you over a competitor.
Marketing

When Dealing With Negative Comments Online, Be Kind, Compassionate and Diplomatic

Join our live discussion about best digital marketing tips with experts Jason Falls and John Jantsch, hosted by Entrepreneur's Jason Fell.
Marketing

10 Questions to Ask When Managing Your Company's Online Reputation

What people say about your brand on the web can make or break your business. Here's how to take control of how your company comes across online.
Marketing

3 Deadly Mistakes to Avoid When Writing Blog Posts

If you want your website content to be taken seriously, steer clear of these missteps.
Marketing

No, Gmail's Promotions Tab Didn't Just Kill Email Marketing

Slow down. Take a breath. Marketers don't need to panic over Google's new e-mail feature.
Marketing

Rookie PR Mistakes: Why Email Blasting and Harassing Editors are Major No No's

PR maven Rebekah Epstein dishes on what not do when pitching to the media.
Marketing

How Social Media Can Boost a Shop's Pet Projects

A Los Angeles pet boutique needs to reposition its social-media efforts to help its business and its charitable efforts, our experts say.
Marketing

What NASA Can Teach You About Social-Media Marketing

A look at three strategies that business owners can put to work for their own social campaigns.
Marketing

6 Small Businesses That Are Doing Social Media Right

Our Team Digital dishes on the most unique and successful examples of online marketing they've seen.
Marketing

10 Questions to Ask When Choosing an Email Marketing Service

Here's a quick guide to choosing the right provider for your company's email marketing needs.
Marketing

From Birchbox to BeautyArmy, Grappling With the High-Cost of Freebies

S.W. Basics founder Adina Grigore describes the internal questions that arise when marketers, wholesalers and subscription services request free products.
Social Media

Does Search Produce Better Customers Than Social Media?

A new study suggests that online shoppers will spend more money and shop more frequently depending on where they first found your business.
Marketing

Why Marketers Should Stop Worrying and Learn to Love the Unsubscribe Button

Losing some subscribers can be better than having your messages marked as spam.
Marketing

Ditch Cold Calls. Why Content Is King (Infographic)

These days, your customers are reading blogs and using Twitter. We take a look at how content marketing can boost your company's bottom line.