Online Marketing

3 Things You Need to Know About LinkedIn's Company Pages
Marketing

3 Things You Need to Know About LinkedIn's Company Pages

The redesign of the professional networking site gives you more marketing opportunities.
Ted Prodromou
What You Can Learn from Celebrities About Social Media
Marketing

What You Can Learn from Celebrities About Social Media

When it comes to engaging with your followers, sometimes it helps to think like you're famous.
Scott Levy
5 Underutilized LinkedIn Marketing Tools
Marketing

5 Underutilized LinkedIn Marketing Tools

LinkedIn's Marketing Solutions team offers tips on how to get the most out of the site's tools.
Lewis Howes
Common Google AdWords Mistakes and How to Avoid Them
Marketing

Common Google AdWords Mistakes and How to Avoid Them

Google AdWords can be a great sales generator, if you know how to use it.
Perry Marshall
Apple vs. Google Maps Battle Revs Up Local Search Options
Marketing

Apple vs. Google Maps Battle Revs Up Local Search Options

Maps are now a battleground for tech giants. Here are three things you need to know to get the most from marketing on mobile maps.
What Is Vooza and Why Should You Care?
Marketing

What Is Vooza and Why Should You Care?

Hilarious videos from possibly faux company Vooza can offer every business owner a lesson in creativity.
Jason HeadsetsDotCom
3 Ways to Generate Better Leads on Facebook
Marketing

3 Ways to Generate Better Leads on Facebook

How the new page post targeting features can help you provide the right information to the right fans and boost engagement.
Amy Porterfield
The 3 Most Important Online Marketing Metrics to Monitor
Marketing

The 3 Most Important Online Marketing Metrics to Monitor

Identifying and tracking the right metrics can help you achieve your business goals and improve your search engine rankings.
AJ Kumar
SEM, SERPs and Other Online Marketing Terms Explained
Marketing

SEM, SERPs and Other Online Marketing Terms Explained

Explanations for eight common acronyms you might encounter in your online marketing efforts.
AJ Kumar
No Mobile Website? You're Probably Turning Customers Away
Marketing

No Mobile Website? You're Probably Turning Customers Away

Three tips for making your website smartphone-friendly.
Jason Fell
The State of SEO and What Entrepreneurs Need to Know
Marketing

The State of SEO and What Entrepreneurs Need to Know

From algorithm updates to mining customer data, one expert on what changes in search mean for businesses.
Jason Fell
How to Humanize Your Brand and Build Social-Media Buzz
Entrepreneurs

How to Humanize Your Brand and Build Social-Media Buzz

When it comes to starting up, one of the biggest drivers you'll have in finding customers is your current customers. Here's how to keep them happy -- and chatty.
Dave Clarke
How Customer Data Can Help Build Better Marketing Campaigns
Marketing

How Customer Data Can Help Build Better Marketing Campaigns

Online service Windsor Circle uses customer purchase histories to help small businesses improve their email marketing.
Gwen Moran
Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.