Online Marketing

3 Tips for Optimizing Video for Search
Marketing

3 Tips for Optimizing Video for Search

Search Engine Land editor Danny Sullivan on ways you can make sure your videos are discovered online.
Danny Sullivan
3 Steps to an Online Marketing Makeover
Marketing

3 Steps to an Online Marketing Makeover

From content and email marketing to social media, John Jantsch shares tips and resources for building a stellar web presence for your business.
Hiten Samtani
Webinar: Smarter Online Marketing With John Jantsch
Marketing

Webinar: Smarter Online Marketing With John Jantsch

Join us Wed. Nov. 14, at 12 noon Eastern for a free webinar, 7 Stages of a Total Online Presence, with Duct Tape Marketing's John Jantsch.
Laura Lorber
Is Instagram on the Web Worth It for Your Business?
Marketing

Is Instagram on the Web Worth It for Your Business?

Users of the popular photo editing app can now post images to the web -- but it might not be right for everyone.
The Secrets of Viral Videos
Marketing

The Secrets of Viral Videos

There is no surefire formula to get your video to go viral. But here are a few tips to get people watching.
Ann Handley
Google's Tips for Using Mobile to Market to Holiday Shoppers
Marketing

Google's Tips for Using Mobile to Market to Holiday Shoppers

How to engage mobile shoppers who are in a hurry and looking for deals.
Kim Lachance Shandrow
3 Ways to Promote Your Brand Without Facebook
Marketing

3 Ways to Promote Your Brand Without Facebook

Here's how you can boost your brand without using the world's largest social network.
Data Crunch: 5 Analysis Tools for Small Businesses
Business Moving Forward

Data Crunch: 5 Analysis Tools for Small Businesses

Need to turn large amounts of raw data into actionable analysis? Give these options a try.
Jonathan Blum
4 Apps for Increasing Customer Loyalty
Marketing

4 Apps for Increasing Customer Loyalty

Reward your tried-and-true customers with these smartphone-based loyalty programs.
John Patrick Pullen
Small-Business Owners Spending More Time, Money on Social Media [Infographic]
Marketing

Small-Business Owners Spending More Time, Money on Social Media [Infographic]

A new survey reveals that small businesses are increasing their social media marketing efforts.
Kathleen Davis
How Shopatrend Used Instagram to Attract New Customers
Marketing

How Shopatrend Used Instagram to Attract New Customers

The online clothing boutique leveraged their keen visual sense to market their company at little cost with Instagram.
How to Take Advantage of Online Training Tools
Growth Strategies

How to Take Advantage of Online Training Tools

More small businesses are turning to online training. Here's how your team can take advantage of the growing amount of resources.
5 Free Tools for More Powerful Pinterest Marketing
Technology

5 Free Tools for More Powerful Pinterest Marketing

Make the most of your online marketing campaign without spending any money.
Brian Honigman
5 Ways Instagram Can Boost Your Marketing Plan
Social Media

5 Ways Instagram Can Boost Your Marketing Plan

These strategies can help increase your reach -- and revenue.
Kim Lachance Shandrow
Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

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