Online Marketing

How to Promote Your Business with Customized Facebook Timeline Apps
Marketing

How to Promote Your Business with Customized Facebook Timeline Apps

Consider these tips when creating strategic one-off pages to bolster your online marketing efforts.
Mikal E. Belicove
Uncover Your Site's Overlooked Profit Opportunities
Technology

Uncover Your Site's Overlooked Profit Opportunities

In every transaction, you can lead your customer to where you want them to go.
Yanik Silver
A 5-Step Guide to Creating a Successful 'Inbound Marketing' Plan
Marketing

A 5-Step Guide to Creating a Successful 'Inbound Marketing' Plan

Not sure what inbound marketing is? Follow this step-by-step process to get started.
AJ Kumar
Pinterest Marketing: Pinning With a Purpose
Marketing

Pinterest Marketing: Pinning With a Purpose

Pinterest can help you attract new customers, but first you must define your online marketing strategy.
Beth Hayden
8 Do's and Don'ts for Marketing on Online Forums and Message Boards
Marketing

8 Do's and Don'ts for Marketing on Online Forums and Message Boards

Forums and boards are popular with consumers. But one misstep by you or your brand and you could be tossed out.
Mikal E. Belicove
How to Be Unforgettable Online
Marketing

How to Be Unforgettable Online

Building a memorable brand begins with defining who you are, and then bonding with your customers so they won't ever forget.
Chad Barr and Alan Weiss
With Local Currency, Subscriptions, Time to Test Selling on Facebook?
Marketing

With Local Currency, Subscriptions, Time to Test Selling on Facebook?

Credits have always been confusing for the average Facebook user. Now that they're gone and subscription billing is available, more companies may want to consider trying f-commerce.
Mikal E. Belicove
Tips for Creating Business Videos That Customers Will Watch
Marketing

Tips for Creating Business Videos That Customers Will Watch

Whether you do it yourself or hire a pro, consider this advice for promoting your business online with video.
Linda Sedloff Orton
Facebook's Marketing Tools You Might Not Know About
Marketing

Facebook's Marketing Tools You Might Not Know About

Facebook insider Sarah Smith talks about pages in your admin panel with market-research treasure.
Jason Fell
Telling Your Story: 5 Rules for 'Content Marketing'
Marketing

Telling Your Story: 5 Rules for 'Content Marketing'

How you can create content that will draw traffic and yield high search engine rankings.
AJ Kumar
Forget the Phone Book. How to Generate Leads for Local Businesses
Marketing

Forget the Phone Book. How to Generate Leads for Local Businesses

These tips will get your local business the online attention it deserves.
Ann Handley
Where Social Media Fits in the Marketing Mix
Marketing

Where Social Media Fits in the Marketing Mix

Participating on social media sites such as Facebook and Twitter can complement traditional marketing methods for shoring up leads and sales.
Mikal E. Belicove
5 Mobile Marketing Questions Every Business Owner Needs Answered
Marketing

5 Mobile Marketing Questions Every Business Owner Needs Answered

No-nonsense advice on how you can be more mobile friendly without all the guesswork.
Jason Falls
Will It Always Be Fun and Gamification?
Marketing

Will It Always Be Fun and Gamification?

The future of gamification could include 'playbor' (play plus labor) and 'weisure' (work plus leisure).
Mikal E. Belicove
Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.