Online Marketing

Apple vs. Google Maps Battle Revs Up Local Search Options
Marketing

Apple vs. Google Maps Battle Revs Up Local Search Options

Maps are now a battleground for tech giants. Here are three things you need to know to get the most from marketing on mobile maps.
What Is Vooza and Why Should You Care?
Marketing

What Is Vooza and Why Should You Care?

Hilarious videos from possibly faux company Vooza can offer every business owner a lesson in creativity.
Jason HeadsetsDotCom
3 Ways to Generate Better Leads on Facebook
Marketing

3 Ways to Generate Better Leads on Facebook

How the new page post targeting features can help you provide the right information to the right fans and boost engagement.
Amy Porterfield
The 3 Most Important Online Marketing Metrics to Monitor
Marketing

The 3 Most Important Online Marketing Metrics to Monitor

Identifying and tracking the right metrics can help you achieve your business goals and improve your search engine rankings.
AJ Kumar
SEM, SERPs and Other Online Marketing Terms Explained
Marketing

SEM, SERPs and Other Online Marketing Terms Explained

Explanations for eight common acronyms you might encounter in your online marketing efforts.
AJ Kumar
No Mobile Website? You're Probably Turning Customers Away
Marketing

No Mobile Website? You're Probably Turning Customers Away

Three tips for making your website smartphone-friendly.
Jason Fell
The State of SEO and What Entrepreneurs Need to Know
Marketing

The State of SEO and What Entrepreneurs Need to Know

From algorithm updates to mining customer data, one expert on what changes in search mean for businesses.
Jason Fell
How to Humanize Your Brand and Build Social-Media Buzz
Entrepreneurs

How to Humanize Your Brand and Build Social-Media Buzz

When it comes to starting up, one of the biggest drivers you'll have in finding customers is your current customers. Here's how to keep them happy -- and chatty.
Dave Clarke
How Customer Data Can Help Build Better Marketing Campaigns
Marketing

How Customer Data Can Help Build Better Marketing Campaigns

Online service Windsor Circle uses customer purchase histories to help small businesses improve their email marketing.
Gwen Moran
Building a Successful Google Campaign from Scratch
Marketing

Building a Successful Google Campaign from Scratch

First identify your ideal customer, and then determine what words they’re using to search for your products and services.
5 Steps to Creating Effective Customer Surveys
Marketing

5 Steps to Creating Effective Customer Surveys

Audience research can help you create the kind of online content that your customers value and rank higher in search results.
AJ Kumar
5 Ways to Take Customer Loyalty to the Next Level
Marketing

5 Ways to Take Customer Loyalty to the Next Level

Here's how to improve the ways you measure loyalty and make it a higher priority with employees.
Joanna Lord
How to Promote Your Business with Customized Facebook Timeline Apps
Marketing

How to Promote Your Business with Customized Facebook Timeline Apps

Consider these tips when creating strategic one-off pages to bolster your online marketing efforts.
Mikal E. Belicove
Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.