Online Marketing

Marketing

3 Deadly Mistakes to Avoid When Writing Blog Posts

If you want your website content to be taken seriously, steer clear of these missteps.
Marketing

No, Gmail's Promotions Tab Didn't Just Kill Email Marketing

Slow down. Take a breath. Marketers don't need to panic over Google's new e-mail feature.
Marketing

Rookie PR Mistakes: Why Email Blasting and Harassing Editors are Major No No's

PR maven Rebekah Epstein dishes on what not do when pitching to the media.
Marketing

How Social Media Can Boost a Shop's Pet Projects

A Los Angeles pet boutique needs to reposition its social-media efforts to help its business and its charitable efforts, our experts say.
Marketing

What NASA Can Teach You About Social-Media Marketing

A look at three strategies that business owners can put to work for their own social campaigns.
Marketing

6 Small Businesses That Are Doing Social Media Right

Our Team Digital dishes on the most unique and successful examples of online marketing they've seen.
Marketing

10 Questions to Ask When Choosing an Email Marketing Service

Here's a quick guide to choosing the right provider for your company's email marketing needs.
Marketing

From Birchbox to BeautyArmy, Grappling With the High-Cost of Freebies

S.W. Basics founder Adina Grigore describes the internal questions that arise when marketers, wholesalers and subscription services request free products.
Social Media

Does Search Produce Better Customers Than Social Media?

A new study suggests that online shoppers will spend more money and shop more frequently depending on where they first found your business.
Marketing

Why Marketers Should Stop Worrying and Learn to Love the Unsubscribe Button

Losing some subscribers can be better than having your messages marked as spam.
Marketing

Ditch Cold Calls. Why Content Is King (Infographic)

These days, your customers are reading blogs and using Twitter. We take a look at how content marketing can boost your company's bottom line.
Marketing

Got Street Cred? 5 Ways to Build Customer Trust Online

Your online presence is everything these days. It's how customers choose between your brand and the competition. Here are five ways to build your credibility with customers online.
Marketing

The Secret to Marketing to Busy People Who Don't Have Time to Read (Infographic)

It's easy for your marketing message to get lost in the mix. Here are five ways to make sure your content stands out.
Marketing

A Fitness Studio Makes Full-Court Social Press

South Carolina's Pure Barre is using social media to expand from workout to a lifestyle brand.
Ready for Anything

3 Ways to Make a Killer Impression Online (Infographic)

Your online presence is often your first interaction with potential customers. Here's how to make sure you are making a good impression.
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