Online Marketing

How Customer Data Can Help Build Better Marketing Campaigns
Marketing

How Customer Data Can Help Build Better Marketing Campaigns

Online service Windsor Circle uses customer purchase histories to help small businesses improve their email marketing.
Gwen Moran
Building a Successful Google Campaign from Scratch
Marketing

Building a Successful Google Campaign from Scratch

First identify your ideal customer, and then determine what words they’re using to search for your products and services.
5 Steps to Creating Effective Customer Surveys
Marketing

5 Steps to Creating Effective Customer Surveys

Audience research can help you create the kind of online content that your customers value and rank higher in search results.
AJ Kumar
5 Ways to Take Customer Loyalty to the Next Level
Marketing

5 Ways to Take Customer Loyalty to the Next Level

Here's how to improve the ways you measure loyalty and make it a higher priority with employees.
Joanna Lord
How to Promote Your Business with Customized Facebook Timeline Apps
Marketing

How to Promote Your Business with Customized Facebook Timeline Apps

Consider these tips when creating strategic one-off pages to bolster your online marketing efforts.
Mikal E. Belicove
Uncover Your Site's Overlooked Profit Opportunities
Technology

Uncover Your Site's Overlooked Profit Opportunities

In every transaction, you can lead your customer to where you want them to go.
Yanik Silver
A 5-Step Guide to Creating a Successful 'Inbound Marketing' Plan
Marketing

A 5-Step Guide to Creating a Successful 'Inbound Marketing' Plan

Not sure what inbound marketing is? Follow this step-by-step process to get started.
AJ Kumar
Pinterest Marketing: Pinning With a Purpose
Marketing

Pinterest Marketing: Pinning With a Purpose

Pinterest can help you attract new customers, but first you must define your online marketing strategy.
Beth Hayden
8 Do's and Don'ts for Marketing on Online Forums and Message Boards
Marketing

8 Do's and Don'ts for Marketing on Online Forums and Message Boards

Forums and boards are popular with consumers. But one misstep by you or your brand and you could be tossed out.
Mikal E. Belicove
How to Be Unforgettable Online
Take It From The Pros

How to Be Unforgettable Online

Building a memorable brand begins with defining who you are, and then bonding with your customers so they won't ever forget.
Chad Barr and Alan Weiss
With Local Currency, Subscriptions, Time to Test Selling on Facebook?
Marketing

With Local Currency, Subscriptions, Time to Test Selling on Facebook?

Credits have always been confusing for the average Facebook user. Now that they're gone and subscription billing is available, more companies may want to consider trying f-commerce.
Mikal E. Belicove
Tips for Creating Business Videos That Customers Will Watch
Marketing

Tips for Creating Business Videos That Customers Will Watch

Whether you do it yourself or hire a pro, consider this advice for promoting your business online with video.
Linda Sedloff Orton
Facebook's Marketing Tools You Might Not Know About
Marketing

Facebook's Marketing Tools You Might Not Know About

Facebook insider Sarah Smith talks about pages in your admin panel with market-research treasure.
Jason Fell
Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

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