Online Marketing

Is Your Facebook Business Page Ready for 31,170 Visitors?
Marketing

Is Your Facebook Business Page Ready for 31,170 Visitors?

A new survey reveals the reach of the average Facebook user.
Mikal E. Belicove
How Pinterest Is Becoming the Next Big Thing in Social Media for Business
Technology

How Pinterest Is Becoming the Next Big Thing in Social Media for Business

The online 'pinboard' is driving serious traffic and proving to be a powerful online marketing tool for some companies.
Jason Falls
10 Reasons Your Small Business Shouldn't Start a Blog
Make More Happen

10 Reasons Your Small Business Shouldn't Start a Blog

Blogging is increasingly popular, but that doesn't mean it's right for your small business. Here are some reasons you might want to hold off on blogging.
Carol Tice
What You Need to Know About Brand Building vs. SEO
Make More Happen

What You Need to Know About Brand Building vs. SEO

Follow these suggestions to balance branding and search-engine optimization in your marketing efforts.
AJ Kumar
Understanding Google's New Page Layout Algorithm
Marketing

Understanding Google's New Page Layout Algorithm

Where you place ads on your website now matters more than ever.
Mikal E. Belicove
A New Way to Get Customized Service Quotes
Marketing

A New Way to Get Customized Service Quotes

This online platform lets consumers more easily connect with nearby small businesses.
Jason Ankeny
IFC's Five Rules for Romancing Geeks
Marketing

IFC's Five Rules for Romancing Geeks

When it comes to capturing the attention of digital-savvy customers, IFC nailed it with 'Portlandia'. Here are five ways the network reeled in this niche audience.
Shira Lazar
What's Hot and What's Not in Content Marketing for 2012
Marketing

What's Hot and What's Not in Content Marketing for 2012

Marketing through online storytelling and advice will only grow in importance to businesses. Here's how to make sense of the biggest trends in content marketing.
Susan Gunelius
How 'Augmented Reality' Software Can Blur the Lines Between Online and Offline Worlds
Technology

How 'Augmented Reality' Software Can Blur the Lines Between Online and Offline Worlds

Total Immersion's Augmented Reality software solutions gives heavy metal band Mastodon an edge with fans.
Jason Ankeny
How Gary Vaynerchuck, Chris Brogan and Others Think Social Media Will Change in 2012
Marketing

How Gary Vaynerchuck, Chris Brogan and Others Think Social Media Will Change in 2012

From the rise of Google+ to the oversaturation of social media, here's what five social media mavens have to say about what's on the horizon in 2012.
Shira Lazar
How Small-Business Owners Can Cast a Social Safety Net
Marketing

How Small-Business Owners Can Cast a Social Safety Net

We look at six tools that can help protect your company's social-media contacts and content.
Starr Hall
How Dwolla is Building Its Brand by Giving Away Cash
Marketing

How Dwolla is Building Its Brand by Giving Away Cash

Dwolla's rise as a payment alternative to credit cards isn't thanks to merchants' disdain for plastic alone. Here's how the company's founder used clever social-media strategies to build buzz.
Shira Lazar
10 Trends for Online Marketers in 2012
Marketing

10 Trends for Online Marketers in 2012

From deals and rewards to mobile and beyond, here's what might influence how you reach customers next year.
John Arnold
Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.