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Online Marketing

Starting a Business

How to Spread the Word Through Content Marketing

Five tips for getting your online content marketing message right.
Marketing

3 Social Media Startups to Watch From SXSW 2013

The 'next big thing' in social media might not have debuted this week, but SXSW 2013 was not without noteworthy startups.
Marketing

How to Fix 3 Common Online Marketing Mistakes

Get zero online traffic? Or getting traffic but can't convert those leads into paying customers? You're not alone. Here are three common mistakes marketers make -- and how to fix them.
Starting a Business

The Future of the Subscription Economy

Last year may have given rise to a surge in startup-subscription services, but will larger competitors joining in this year spoil the mood?
Marketing

Marketing to Seniors: Online Versus Offline

Which media strategy should you use to attract leading-edge boomers and seniors? Two marketing experts suggest why one method may work better.
Marketing

New to Digital Marketing? How to Keep 'Face Time' With Customers

Expert Jason Falls answers a business owner's question on how to maintain that personal connection to customers when you're using digital marketing methods.
Marketing

3 Ways to Make Your Brand Memorable on Social Media

Advice from business leaders who have mastered the art of social media marketing.
Marketing

The 4 Essential Parts of an Email

Here's the blueprint of a successful business email.
Marketing

Need Blog Post Ideas? 3 Easy Templates to Get You Writing -- Now

These types of posts can help spur new content ideas for your business blog.
Marketing

3 Must-Know Basics to Managing Your Company's Social Media

We found three companies that know what they're doing when it comes to social media marketing, and picked their brains for the best advice to get you started.
Marketing

5 Marketing Lessons From the Super Bowl's Most Popular Commercials

What small-business owners can learn from the best of the big budget ads.
Marketing

3 Rules You Must Break to Expand Your Email Marketing List

If building a bigger list is your priority, you'll want to break these traditional marketing practices.
Marketing

What Makes Your Video Shareable -- And Viral

To create an online sensation, forget all the tricks and techniques you've learned from TV. Take a lesson from the creators of the Diet Coke and Mentos video.
Marketing

Eye on Marketing: 3 Steps to Revamp Your Analytics

If 'big data' has been out of reach, consider these solutions to track your marketing efforts.