Online Marketing

Chris Brogan on Cultivating Visibility
Marketing

Chris Brogan on Cultivating Visibility

The popular blogger shares tips to make marketing more of a flow than an interruption.
Chris Brogan
Why Small Businesses Should Care About Their 'Social Influence'
Marketing

Why Small Businesses Should Care About Their 'Social Influence'

To find out just how valuable your social-media presence is, consider factoring in the influence of your fans and followers, too.
Where to Focus Your Business's Ad Dollars in the New Year
Marketing

Where to Focus Your Business's Ad Dollars in the New Year

Here, new data that can help you plan where your business should spend on advertising in 2012.
Mikal E. Belicove
Three Key Business Investments to Make in 2012
Marketing

Three Key Business Investments to Make in 2012

It's time to think about where to invest in your business next year. Here are three trends to pinpoint in 2012 that could pay off big.
Carol Tice
A User's Guide to Facebook's New Timeline Feature
Marketing

A User's Guide to Facebook's New Timeline Feature

Facebook's Timeline isn't ready for business yet, but getting used to maneuvering it personally will save you lots of time later. Here's how to get started.
Mikal E. Belicove
How to Increase Social Sharing to Generate More Leads
Marketing

How to Increase Social Sharing to Generate More Leads

Everything you need to know about generating leads you learned in kindergarten.
Ann Handley
The Three Worst Daily Deal Mistakes and How to Avoid Them
Marketing

The Three Worst Daily Deal Mistakes and How to Avoid Them

Some small companies have had nightmarish experiences working with sites like Groupon and others. Follow these tips to make your campaign a success.
Jonathan Blum
How Orabrush Cleaned Up On YouTube
Marketing

How Orabrush Cleaned Up On YouTube

Here's how one small business turned hygiene products into social media gold.
Shira Lazar
How Gowalla's Deal with Facebook Affects You
Marketing

How Gowalla's Deal with Facebook Affects You

Facebook's recent hire of Gowalla's geosocial team may signal the launch of Timeline, sooner.
Mikal E. Belicove
Why Negativity Can Be Good for Your Business Blog
Make More Happen

Why Negativity Can Be Good for Your Business Blog

Looking for a catalyst to boost visibility and engagement of your blog? Consider being critical.
Mikal E. Belicove
Understanding the Value of a Facebook Fan
Make More Happen

Understanding the Value of a Facebook Fan

Think having Facebook fans doesn't matter? Consider this: People who "like" your business are three times more likely to make purchases than those who don't.
Mikal E. Belicove
Why Your Small Business Should Hangout on Google+
Marketing

Why Your Small Business Should Hangout on Google+

Here are three ways your business can best utilize the latest social network.
Shira Lazar
Why Your Small Business's Google+ Efforts Must Be Unique and Visual
Marketing

Why Your Small Business's Google+ Efforts Must Be Unique and Visual

Google+ announced its new "Pages" platform for businesses. See how your company can best utilize the latest social network.
Shira Lazar
Measuring Offline Vs. Online Word-of-Mouth Marketing
Make More Happen

Measuring Offline Vs. Online Word-of-Mouth Marketing

Offline conversations are typically more trusted and positive than those taking place online. Here's how to get the most out of word of mouth.
Mikal E. Belicove
Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.