Online Marketing

Three Ways to Use QR Codes for Business
Marketing

Three Ways to Use QR Codes for Business

These small companies turned the now-ubiquitous QR code into a new sales machine.
Gwen Moran
Is the End Near for Traditional Advertising?
Marketing

Is the End Near for Traditional Advertising?

The future of advertising may already be written on a Facebook wall.
Mikal E. Belicove
How Zombies Became a Social-Media Firebomb
Marketing

How Zombies Became a Social-Media Firebomb

Movies and TV shows like 'The Walking Dead' have taken hold of the nation's imagination. See what you can learn from a zombie.
Shira Lazar
How Facebook's 'Offers' and 'Reach Generator' Can Deliver More for Less
Marketing

How Facebook's 'Offers' and 'Reach Generator' Can Deliver More for Less

Latest ad offerings from Facebook allow your business to extend its reach. Here are some highlights.
Mikal E. Belicove
What You Need to Know About Facebook's Business Page Facelift
Take It From The Pros

What You Need to Know About Facebook's Business Page Facelift

Timeline has finally arrived for business and brand Pages. But will your company benefit from the changes?
Mikal E. Belicove
10 Little Known Social Media Tools You Should Be Using -- Now
Technology

10 Little Known Social Media Tools You Should Be Using -- Now

Want to take your social media campaigns to the next level? These tools can help you get there.
Neil Patel
Chris Brogan: Email Marketing is Not Dead
Growth Strategies

Chris Brogan: Email Marketing is Not Dead

The popular blogger shares advice on how to best use email to reach customers, plus common mistakes business owners should avoid.
Teri Evans
Six Tips for Maximizing Email Marketing Campaigns
Marketing

Six Tips for Maximizing Email Marketing Campaigns

Consider this advice for testing different strategies to encourage customers to open and respond to email messages.
AJ Kumar
Is Your Facebook Business Page Ready for 31,170 Visitors?
Marketing

Is Your Facebook Business Page Ready for 31,170 Visitors?

A new survey reveals the reach of the average Facebook user.
Mikal E. Belicove
How Pinterest Is Becoming the Next Big Thing in Social Media for Business
Technology

How Pinterest Is Becoming the Next Big Thing in Social Media for Business

The online 'pinboard' is driving serious traffic and proving to be a powerful online marketing tool for some companies.
Jason Falls
10 Reasons Your Small Business Shouldn't Start a Blog
Take It From The Pros

10 Reasons Your Small Business Shouldn't Start a Blog

Blogging is increasingly popular, but that doesn't mean it's right for your small business. Here are some reasons you might want to hold off on blogging.
Carol Tice
What You Need to Know About Brand Building vs. SEO
Take It From The Pros

What You Need to Know About Brand Building vs. SEO

Follow these suggestions to balance branding and search-engine optimization in your marketing efforts.
AJ Kumar
Understanding Google's New Page Layout Algorithm
Marketing

Understanding Google's New Page Layout Algorithm

Where you place ads on your website now matters more than ever.
Mikal E. Belicove
Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

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