Online Marketing

Seven Tips for Marketing a Business with Video
Marketing

Seven Tips for Marketing a Business with Video

When creating videos for marketing purposes, keep this advice in mind.
Starr Hall
Seven Tips for Successful Holiday Marketing Campaigns
Marketing

Seven Tips for Successful Holiday Marketing Campaigns

When you want to spread some holiday cheer, combine email and social media to reach a broader audience.
Gail Goodman
Why Content Marketing Is King
Marketing

Why Content Marketing Is King

More business marketers are turning to blogs, white papers and case studies to spread the word about their wares than search engine marketing.
Mikal E. Belicove
How to Start Video Blogging for Your Business
Marketing

How to Start Video Blogging for Your Business

Online videos can be a good way to connect with customers. Here are some tips for beginners.
John D. Leavy
What Time Is Your Facebook Sweet Spot?
Marketing

What Time Is Your Facebook Sweet Spot?

A new survey offers a deeper look into the average lifetime of a status update on a Facebook Business Page.
Mikal E. Belicove
Chief Cheezburger Ben Huh Dishes on Social Media
Marketing

Chief Cheezburger Ben Huh Dishes on Social Media

Building a media colossus isn't easy, but using social media can help. Here's how Ben Huh of I Can Has Cheezburger? is continually perfecting his company's strategy.
Shira Lazar
CouponTrade Can Help Attract Customers Through Unused Deals
Marketing

CouponTrade Can Help Attract Customers Through Unused Deals

A new online marketplace can help companies sitting out the discount game pull in new customers through unused deals from other businesses.
John Patrick Pullen
HopStop Offers Free Geo-Targeted Ads for Small Businesses
Marketing

HopStop Offers Free Geo-Targeted Ads for Small Businesses

Over a 30-day period, ads will appear at no cost within the directions results provided to HopStop's 55 million users.
Jason Fell
Create Card-Free Rewards Programs with Apps
Marketing

Create Card-Free Rewards Programs with Apps

Cardboard punch cards and laminated key-ring tags are so last year. These apps can help you put your rewards program on smartphones.
Gwen Moran
New Ways to Tap into Daily Deals Sites
Marketing

New Ways to Tap into Daily Deals Sites

Having to be accountable to merchants is driving a wave of innovation in the world of daily deals.
Mikal E. Belicove
How One Small Company Is Using QR Codes
Marketing

How One Small Company Is Using QR Codes

Why startups like Sacre Bleu believe quick response codes to extend its branding and deliver information at the point of sale. Are QR codes the next big thing in mobile marketing?
Jason Ankeny
To Find Local Customers, Use Local Resources
Marketing

To Find Local Customers, Use Local Resources

New study shows how the Internet is taking hold when it comes to local information, offering clues as to how marketing dollars might be better spent.
Mikal E. Belicove
Monitors That Pull Double-Duty for Marketing
Marketing

Monitors That Pull Double-Duty for Marketing

Monitors can be repurposed as interactive marketing kiosks, allowing your customers to see for themselves just how innovative you are. Here are three of the sharpest.
Jonathan Blum
How Facebook's Facelift Affects Your Business
Marketing

How Facebook's Facelift Affects Your Business

While users bemoan its most recent changes, Facebook's update may be a good thing for businesses and brands.
Mikal E. Belicove
Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.