Online Marketing

Understanding the Value of a Facebook Fan
Take It From The Pros

Understanding the Value of a Facebook Fan

Think having Facebook fans doesn't matter? Consider this: People who "like" your business are three times more likely to make purchases than those who don't.
Mikal E. Belicove
Why Your Small Business Should Hangout on Google+
Marketing

Why Your Small Business Should Hangout on Google+

Here are three ways your business can best utilize the latest social network.
Shira Lazar
Why Your Small Business's Google+ Efforts Must Be Unique and Visual
Marketing

Why Your Small Business's Google+ Efforts Must Be Unique and Visual

Google+ announced its new "Pages" platform for businesses. See how your company can best utilize the latest social network.
Shira Lazar
Measuring Offline Vs. Online Word-of-Mouth Marketing
Take It From The Pros

Measuring Offline Vs. Online Word-of-Mouth Marketing

Offline conversations are typically more trusted and positive than those taking place online. Here's how to get the most out of word of mouth.
Mikal E. Belicove
Five New Online Tools for Finding Local Customers
Marketing

Five New Online Tools for Finding Local Customers

Want more local customers to find your business? Here are five new tools from cutting edge Web developers.
Carol Tice
Brian Solis on Five Common Social Media Mistakes and How to Avoid Them
Marketing

Brian Solis on Five Common Social Media Mistakes and How to Avoid Them

The author 'Engage,' and now 'The End of Business As Usual,' spills about social media ills.
Shira Lazar
More Small Businesses Extol the Benefits of Social Media
Marketing

More Small Businesses Extol the Benefits of Social Media

Small business owners have long criticized social media as being cumbersome and time-consuming. But now, the benefits appear to be winning out.
Mikal E. Belicove
Seven Easy Tweaks to Turn Your Site into a Holiday Sales Machine
Marketing

Seven Easy Tweaks to Turn Your Site into a Holiday Sales Machine

With the year's prime shopping season looming, here are some tips for improving your website to boost sales.
Carol Tice
Is Any Publicity Good Publicity?
Marketing

Is Any Publicity Good Publicity?

In public relations and content marketing, who you hitch your wagon to matters. Here's how you can generate interest in your company without degrading it.
Mikal E. Belicove
One Way to Automate Your Online Marketing Efforts
Marketing

One Way to Automate Your Online Marketing Efforts

A look at search curation tool Curata, which gathers relevant articles and links from the Web and posts it to a company's website.
Jonathan Blum
How to Get Your Landing Page to Land More Sales
Marketing

How to Get Your Landing Page to Land More Sales

Nine tips to create a landing page for your business that turns visitors into leads, instead of sending them toward the back button.
Ann Handley
Get Creative with Social Media: How to Make it Work for You
Starting a Business

Get Creative with Social Media: How to Make it Work for You

Social media marketing is a great way to network and share information.
How to Get Started with Location-Based Marketing
Marketing

How to Get Started with Location-Based Marketing

Three tips for combining a consumer's interests and location in your mobile marketing efforts to help give your revenues a lift.
Jason Fell
Small Business Saturday Kicks Off
Marketing

Small Business Saturday Kicks Off

New York City Mayor Michael Bloomberg urges consumers across the country to support independent merchants on Nov. 26.
Colleen DeBaise
Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

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