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Online Marketing

Marketing

3 Ways to Generate Better Leads on Facebook

How the new page post targeting features can help you provide the right information to the right fans and boost engagement.
Marketing

The 3 Most Important Online Marketing Metrics to Monitor

Identifying and tracking the right metrics can help you achieve your business goals and improve your search engine rankings.
Marketing

SEM, SERPs and Other Online Marketing Terms Explained

Explanations for eight common acronyms you might encounter in your online marketing efforts.
Marketing

No Mobile Website? You're Probably Turning Customers Away

Three tips for making your website smartphone-friendly.
Marketing

The State of SEO and What Entrepreneurs Need to Know

From algorithm updates to mining customer data, one expert on what changes in search mean for businesses.
Entrepreneurs

How to Humanize Your Brand and Build Social-Media Buzz

When it comes to starting up, one of the biggest drivers you'll have in finding customers is your current customers. Here's how to keep them happy -- and chatty.
Marketing

How Customer Data Can Help Build Better Marketing Campaigns

Online service Windsor Circle uses customer purchase histories to help small businesses improve their email marketing.
Marketing

Building a Successful Google Campaign from Scratch

First identify your ideal customer, and then determine what words they’re using to search for your products and services.
Marketing

5 Steps to Creating Effective Customer Surveys

Audience research can help you create the kind of online content that your customers value and rank higher in search results.
Marketing

5 Ways to Take Customer Loyalty to the Next Level

Here's how to improve the ways you measure loyalty and make it a higher priority with employees.
Marketing

How to Promote Your Business with Customized Facebook Timeline Apps

Consider these tips when creating strategic one-off pages to bolster your online marketing efforts.
Technology

Uncover Your Site's Overlooked Profit Opportunities

In every transaction, you can lead your customer to where you want them to go.
Marketing

A 5-Step Guide to Creating a Successful 'Inbound Marketing' Plan

Not sure what inbound marketing is? Follow this step-by-step process to get started.
Marketing

Pinterest Marketing: Pinning With a Purpose

Pinterest can help you attract new customers, but first you must define your online marketing strategy.