Online Marketing

Social Media Breakdown: Spotify
Marketing

Social Media Breakdown: Spotify

When digital music service Spotify crossed the Atlantic to the U.S., the company leaned heavily on social media to build awareness. Here's a look at what worked for them.
Shira Lazar
Five Reasons Why Websites Still Matter
Take It From The Pros

Five Reasons Why Websites Still Matter

Online sales and lead generation dictate that you use all of your available resources, including a website.
Mikal E. Belicove
How Not to Send Customer Emails: A Lesson from Comcast
Marketing

How Not to Send Customer Emails: A Lesson from Comcast

If you're emailing customers promotional offers, make sure they know that they can trust your messages to minimize potential concerns over spam or malware.
Carol Tice
How to Break Out of the Business Buzzword Bubble
Marketing

How to Break Out of the Business Buzzword Bubble

Are nonsensical and annoying words sucking the soul out of your business? Here are tips for finding words that work.
Erika Napoletano
Facebook Offers Newbies a Step-by-Step Guide
Marketing

Facebook Offers Newbies a Step-by-Step Guide

New guide is a big help for business owners new to the popular social network, but trial and error will still be required.
10 Ways to Turn Your Blog into a Lead-Generation Machine
Marketing

10 Ways to Turn Your Blog into a Lead-Generation Machine

How to attract more traffic to your blog and convert more of your visitors into buying customers.
Ann Handley
Can a Tweet Button Drive More Traffic to Your Web Page?
Marketing

Can a Tweet Button Drive More Traffic to Your Web Page?

Installing social sharing buttons is an easy way to increase the visibility of your website.
Mikal E. Belicove
Ways to Build Online Traffic and Boost SEO
Project Grow

Ways to Build Online Traffic and Boost SEO

Turbocharge your Internet marketing efforts with these cost-effective ways to improve SEO and online traffic.
Scott Steinberg
Chris Brogan on Video Blogging
Marketing

Chris Brogan on Video Blogging

The video blog is the best online tool you're not using. That needs to change. It's time to be seen.
Chris Brogan
What Facebook's Latest Changes Mean for Businesses
Marketing

What Facebook's Latest Changes Mean for Businesses

Recent changes give businesses that market and engage customers on Facebook more reasons to cheer than jeer.
Mikal E. Belicove
The New, New Rules of Business Marketing
Marketing

The New, New Rules of Business Marketing

Entrepreneurs who ignore online marketing tools are missing a growing opportunity to engage customers, says marketing strategist David Meerman Scott.
Jason Fell
Five Tips for Mobile Marketing Beyond Text-Message Ads
Marketing

Five Tips for Mobile Marketing Beyond Text-Message Ads

Don't wait to get started with mobile marketing. Your customers -- and your competition -- may already be reaping its benefits.
Understanding Google's New Sitelinks
Marketing

Understanding Google's New Sitelinks

Google recently introduced a new format and design for sitelinks that gives more real estate to some website search results.
Mikal E. Belicove
Chris Brogan on How Businesses Can Get Started on Google+
Marketing

Chris Brogan on How Businesses Can Get Started on Google+

The social media expert offers a primer on how to build connections on the new networking site.
Jason Fell
Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

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