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Online Marketing

Marketing

8 Do's and Don'ts for Marketing on Online Forums and Message Boards

Forums and boards are popular with consumers. But one misstep by you or your brand and you could be tossed out.
Marketing

How to Be Unforgettable Online

Building a memorable brand begins with defining who you are, and then bonding with your customers so they won't ever forget.
Marketing

With Local Currency, Subscriptions, Time to Test Selling on Facebook?

Credits have always been confusing for the average Facebook user. Now that they're gone and subscription billing is available, more companies may want to consider trying f-commerce.
Marketing

Tips for Creating Business Videos That Customers Will Watch

Whether you do it yourself or hire a pro, consider this advice for promoting your business online with video.
Marketing

Facebook's Marketing Tools You Might Not Know About

Facebook insider Sarah Smith talks about pages in your admin panel with market-research treasure.
Marketing

Telling Your Story: 5 Rules for 'Content Marketing'

How you can create content that will draw traffic and yield high search engine rankings.
Marketing

Forget the Phone Book. How to Generate Leads for Local Businesses

These tips will get your local business the online attention it deserves.
Marketing

Where Social Media Fits in the Marketing Mix

Participating on social media sites such as Facebook and Twitter can complement traditional marketing methods for shoring up leads and sales.
Marketing

5 Mobile Marketing Questions Every Business Owner Needs Answered

No-nonsense advice on how you can be more mobile friendly without all the guesswork.
Marketing

Will It Always Be Fun and Gamification?

The future of gamification could include 'playbor' (play plus labor) and 'weisure' (work plus leisure).
Marketing

SEO vs. PPC: Knowing Which Is Right for Your Website

Your choice will depend on your budget and how fast you want to build traffic.
Marketing

How to Get Your Content Shared More on Pinterest

From calls to action to setting up 'sharing networks,' consider these tips for making your content go viral on the popular social network.
Marketing

The Imagination: A Sustainable Resource for Online Lead Generation

Reimagine your existing content for a fresh web presence. You can start by treating everything your business creates as a critical piece of a larger whole.
Marketing

How Not to Be a Spammer When Marketing Your Business

From polishing your reputation to using clean email lists, here are the keys to entering customer inboxes.
Marketing

5 Ways to Build a Solid Email Marketing List

Keeping in touch with your best prospects will draw them back to your website to buy.