Online Marketing

Marketing

3 Things You Need to Know About LinkedIn's Company Pages

The redesign of the professional networking site gives you more marketing opportunities.
Marketing

What You Can Learn from Celebrities About Social Media

When it comes to engaging with your followers, sometimes it helps to think like you're famous.
Marketing

5 Underutilized LinkedIn Marketing Tools

LinkedIn's Marketing Solutions team offers tips on how to get the most out of the site's tools.
Marketing

Common Google AdWords Mistakes and How to Avoid Them

Google AdWords can be a great sales generator, if you know how to use it.
Marketing

Apple vs. Google Maps Battle Revs Up Local Search Options

Maps are now a battleground for tech giants. Here are three things you need to know to get the most from marketing on mobile maps.
Marketing

What Is Vooza and Why Should You Care?

Hilarious videos from possibly faux company Vooza can offer every business owner a lesson in creativity.
Marketing

3 Ways to Generate Better Leads on Facebook

How the new page post targeting features can help you provide the right information to the right fans and boost engagement.
Marketing

The 3 Most Important Online Marketing Metrics to Monitor

Identifying and tracking the right metrics can help you achieve your business goals and improve your search engine rankings.
Marketing

SEM, SERPs and Other Online Marketing Terms Explained

Explanations for eight common acronyms you might encounter in your online marketing efforts.
Marketing

The State of SEO and What Entrepreneurs Need to Know

From algorithm updates to mining customer data, one expert on what changes in search mean for businesses.
Entrepreneurs

How to Humanize Your Brand and Build Social-Media Buzz

When it comes to starting up, one of the biggest drivers you'll have in finding customers is your current customers. Here's how to keep them happy -- and chatty.
Marketing

How Customer Data Can Help Build Better Marketing Campaigns

Online service Windsor Circle uses customer purchase histories to help small businesses improve their email marketing.
Marketing

Building a Successful Google Campaign from Scratch

First identify your ideal customer, and then determine what words they're using to search for your products and services.
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