Online Marketing

Marketing

To Find Local Customers, Use Local Resources

New study shows how the Internet is taking hold when it comes to local information, offering clues as to how marketing dollars might be better spent.
Project Grow

Monitors That Pull Double-Duty for Marketing

Monitors can be repurposed as interactive marketing kiosks, allowing your customers to see for themselves just how innovative you are. Here are three of the sharpest.
Marketing

How Facebook's Facelift Affects Your Business

While users bemoan its most recent changes, Facebook's update may be a good thing for businesses and brands.
Marketing

Social Media Breakdown: Spotify

When digital music service Spotify crossed the Atlantic to the U.S., the company leaned heavily on social media to build awareness. Here's a look at what worked for them.
Take It From The Pros

Five Reasons Why Websites Still Matter

Online sales and lead generation dictate that you use all of your available resources, including a website.
Marketing

How Not to Send Customer Emails: A Lesson from Comcast

If you're emailing customers promotional offers, make sure they know that they can trust your messages to minimize potential concerns over spam or malware.
Marketing

How to Break Out of the Business Buzzword Bubble

Are nonsensical and annoying words sucking the soul out of your business? Here are tips for finding words that work.
Marketing

Facebook Offers Newbies a Step-by-Step Guide

New guide is a big help for business owners new to the popular social network, but trial and error will still be required.
Marketing

10 Ways to Turn Your Blog into a Lead-Generation Machine

How to attract more traffic to your blog and convert more of your visitors into buying customers.
Marketing

Can a Tweet Button Drive More Traffic to Your Web Page?

Installing social sharing buttons is an easy way to increase the visibility of your website.
Project Grow

Ways to Build Online Traffic and Boost SEO

Turbocharge your Internet marketing efforts with these cost-effective ways to improve SEO and online traffic.
Marketing

Chris Brogan on Video Blogging

The video blog is the best online tool you're not using. That needs to change. It's time to be seen.
Marketing

What Facebook's Latest Changes Mean for Businesses

Recent changes give businesses that market and engage customers on Facebook more reasons to cheer than jeer.
Marketing

The New, New Rules of Business Marketing

Entrepreneurs who ignore online marketing tools are missing a growing opportunity to engage customers, says marketing strategist David Meerman Scott.
Marketing

Five Tips for Mobile Marketing Beyond Text-Message Ads

Don't wait to get started with mobile marketing. Your customers -- and your competition -- may already be reaping its benefits.
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