Online Marketing

The Top Five Social Media Mistakes
Marketing

The Top Five Social Media Mistakes

Sure you're marketing with Twitter and Facebook, but are you doing it well? Here are the most common traps you might be falling into.
Starr Hall
Klout's CEO: Why Social Media Matters for Entrepreneurs
Marketing

Klout's CEO: Why Social Media Matters for Entrepreneurs

'You build your leadership online as well as in your office,' says entrepreneur Joe Fernandez.
Ameen Khwaja
Five Truths About Social Media Marketing
Marketing

Five Truths About Social Media Marketing

Remembering marketing principles is a must, but ignoring social-media innovations would be a mistake.
AdWords Express Takes Pain Out of Local Online Advertising
Marketing

AdWords Express Takes Pain Out of Local Online Advertising

Google's latest online advertising solution promises to make setting up and managing local ads easier. Is it?
Mikal E. Belicove
Insights: Klout's CEO on Growing Your Social Influence
Marketing

Insights: Klout's CEO on Growing Your Social Influence

Increasing your 'clout' online can be a matter of being consistent, responsive and authentic, entrepreneur Joe Fernandez says. And you'll need to put in the time.
Ameen Khwaja
Five Lies About Social Media Marketing
Marketing

Five Lies About Social Media Marketing

Social-media makes even the best marketers forget everything they already know about marketing.
Mikal E. Belicove
How to Make Your Email Newsletter a Must-Read for Your Customers
Marketing

How to Make Your Email Newsletter a Must-Read for Your Customers

Before you decide to launch a newsletter, plan for its success.
John D. Leavy
Why Facebook's Friends May Fade
Marketing

Why Facebook's Friends May Fade

While its customer satisfaction score jumped by 3 percent in 2011, Facebook continues to disappoint the masses.
Mikal E. Belicove
Your Customers Are Talking. Are You Listening?
Marketing

Your Customers Are Talking. Are You Listening?

Customer research can be yours for the asking, if you're willing to pay attention.
Gail Goodman
20 Ways to Make the Most of Your Posts and Tweets
Marketing

20 Ways to Make the Most of Your Posts and Tweets

Marketing online is about more than hitting the publish button. Consider these suggestions for cross-promoting your content.
The Power of Harry Potter's Marketing Potion
Marketing

The Power of Harry Potter's Marketing Potion

Here are three ways your small business can replicate the boy wizard's magical marketing strategy.
Jason Fell
Taking the Pain Out of Search Engine Marketing
Marketing

Taking the Pain Out of Search Engine Marketing

If you've found that pay-per-click campaigns are hard to manage, you're not alone. But here's a new service that aims to help.
Jonathan Blum
Report: Facebook Users are a Trusting Bunch
Marketing

Report: Facebook Users are a Trusting Bunch

A new study investigates if Facebook and other popular social networking sites are socially isolating.
Mikal E. Belicove
Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

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