Online Marketing

How Small Companies Are Marketing Through Facebook
Marketing

How Small Companies Are Marketing Through Facebook

Facebook is proving itself a small-business marketing force. Here are three examples of how it's working.
Jason Ankeny
Finding Customers With YouTube Video Ads
Starting a Business

Finding Customers With YouTube Video Ads

If making a video is out, consider advertising over top of one.
John Arnold
Location-Based Check-Ins on the Rise with Consumers
Starting a Business

Location-Based Check-Ins on the Rise with Consumers

Finally, good news for businesses interested in tapping into the power of social check-ins to find customers.
Mikal E. Belicove
Five Time-Saving Tips for Updating Web Content
Marketing

Five Time-Saving Tips for Updating Web Content

Think you don't have enough time to regularly refresh your website's content? Think again.
Khoa Bui
Six Tips to Kick-Start Your Lead Scoring
Starting a Business

Six Tips to Kick-Start Your Lead Scoring

Finding customers starts with prioritizing your prospects and scoring your leads. Use these tips to move beyond the basics.
Mikal E. Belicove
Finding Customers by Linking to Your Salespeople
Starting a Business

Finding Customers by Linking to Your Salespeople

In the business of finding customers, making it easy to shop, ask questions and follow up will only serve you. Here's how technology can help.
John Arnold
Tell Google You're Ready for Your Close-Up
Marketing

Tell Google You're Ready for Your Close-Up

Google's Business Photos aims to amp up your Places page. Here's how you can apply for a Google photo shoot of your local business.
Mikal E. Belicove
Why Social Isn't Helping Online Retailers Find Customers
Starting a Business

Why Social Isn't Helping Online Retailers Find Customers

Search, email and affiliate marketing trump Facebook and Twitter for customer acquisition.
Mikal E. Belicove
10 Ways to Find Customers with Mobile Marketing
Starting a Business

10 Ways to Find Customers with Mobile Marketing

As consumers increasingly use smartphones and tablets, it's high time for you to have a mobile marketing strategy.
John Arnold
Did Google Stop Sending You Traffic?
Marketing

Did Google Stop Sending You Traffic?

Consider these six ways to regain lost ground in Google's search rankings.
Carol Tice
Daily Deals Not a Big Deal for Finding Customers
Starting a Business

Daily Deals Not a Big Deal for Finding Customers

When it comes to attracting new customers, daily-deal sites are popular but they rarely trump an owner's personal touch.
Mikal E. Belicove
How Fast-Growing Companies Use Social-Media Marketing
Growth Strategies

How Fast-Growing Companies Use Social-Media Marketing

Here's a sampling of how growth-minded businesses use social media to ring in sales.
Diana Ransom
Guy Kawasaki on the Art of Enchantment
Marketing

Guy Kawasaki on the Art of Enchantment

The business guru shares his views on how to be really winning.
Jennifer Wang
A New Do-It-Yourself Alternative to Groupon
Marketing

A New Do-It-Yourself Alternative to Groupon

PeopleDeals combines customization and a lower-cost offer for social-media coupons. But will the tool be too time-consuming for the average small retailer to be practical?
Jonathan Blum
Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.